Do you have copywriting jobs to offer? Professional copywriting helps you attract just the right customers online.
That’s why it’s crucial to choose a reliable partner in copywriting. We’ll tell you what advantages freelance copywriters offer and why copywriting agencies like Textbroker can be problematic.
Copywriting Jobs: You Should Keep Your Hands Off Text Exchanges.
It sounds too good to be true: If you want to assign copywriting jobs for your projects, place an ad on a text exchange. With just a few clicks, you can find an eloquent language expert.
After all, the selection on platforms like Textbroker and others is gigantic, and you can choose between copywriters with different levels of experience. What’s the catch?
Refrain from being blinded by the tempting advertising promises of the text exchanges. Most of the pool of writers there is made up of hobby writers who want to earn a little extra money with occasional copywriting jobs. This is also apparent from the underground prices of the clients. Those who advertise there see advertising copy not as valuable selling content but as an annoying evil.
Would you entrust your heart’s project to a copywriter who receives only 0.2 cents per word for his work? You can imagine how motivated he is to do the whole thing.
In addition, there is a great danger that he will inflate your text with filler words because he is paid for every word. Not for a strong text which convinces the whole package and brings the most critical thing precisely to the point.
Blog posts and SEO texts are sold as cheap junk goods on text exchanges. The copywriting jobs are usually awarded without a detailed copywriting briefing or a target group analysis.
The result naturally leaves a lot to be desired: completely interchangeable advertising copy that fails to address your customers’ interests. If the commissioned copywriter relies on outdated methods such as keyword spamming, you may even be penalized by the search engines.
You will look in vain for a well-thought-out concept and marketing advice tailored to your target groups in the cheap segment. Professional companies looking to sell content for their content marketing do not advertise copywriting jobs on Textbroker. Instead, they place their copywriting work in the hands of an experienced professional with the necessary marketing background knowledge for good advertising copy.
Freelance Copywriters – Flexible Word Artists For Customized Content
You can expect a very different quality standard from a professional beauty copywriter dedicated full-time to creating content for your industry. Freelance copywriters can provide flexible support on a project basis or serve as regular content suppliers if you’re looking for long-term collaboration.
Before you assign copywriting jobs to freelancers, you should get a clear picture of their qualifications. Since the job title is not protected, anyone can call themselves a copywriter.
This is how you can recognize a talented copywriter:
Experience In Content Creation
A pointed, polished writing style is a matter of individual linguistic sensibility and results from sufficient practical experience in writing. Make sure that your copywriter has at least two years of professional experience.
This way, you avoid the risk of making mistakes at your expense. Freelance copywriters with an advertising agency background who can write texts in all formats are particularly recommended.
Expert Knowledge
Being able to write copy is one thing, but does the copywriter also have industry-relevant expertise? A copywriter with a broad range of topics is not wrong per se since a professional has the necessary know-how to get to grips with issues outside their field of expertise.
However, find a specialist for your copywriting jobs who is already familiar with beauty products, ingredients that require explanation, anti-aging routines, and modern beauty campaigns. This will make your briefing easier. You save time and nerves, receive unique content in no time, and can do without endless correction loops. What’s more, you no longer have to worry about missed deadlines.
Appealing Writing Style
The personal writing style makes a big difference. After all, you don’t just want to strike the right note with your target groups; you also want to be able to identify with your copywriting as a beauty expert.
Have a copywriter portfolio sent to you before you assign your copywriting jobs. You can also find enough writing samples on the copywriter’s website and get a feel for their style of expression. Are there references and customer testimonials that allow you to conclude creativity, quality of work, and reliability?
When doing your research, remember that professional copywriters can change their writing style and adapt it to the needs of different target groups. Asking the copywriter for free sample texts before placing the order is not a good idea.
Professionals only offer free services if they’ve already paid enough dues. After all, you don’t give away your beauty products to customers.
Content Agencies – Marketing Experts For Large Projects
Good, experienced beauty copywriters offer you valuable agency-quality texts and are usually much more cost-effective than large marketing agencies. Nevertheless, it can make sense in individual cases to consider an advertising agency for your copywriting jobs.
Some agencies have only a small team, and those draw on a large pool of proven freelance copywriters for their services. As a client, you benefit from the agency function and save yourself the time-consuming search for a suitable copywriter.
Tiny beauty start-ups or cosmetic studios without their own marketing department are well advised to use a marketing agency if they are looking for supplementary services in graphic and web design and copywriting. Also, for substantial text projects that need to be completed quickly, a team of several copywriters is more efficient than a single freelancer.
Are you looking for a copywriter who knows the beauty industry inside out? You’ve come to the right place! Concentrate on your daily business and let experts create your beauty content!
