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Innovative beauty advertising is almost like magic: as if, by magic, new inquiries land in your email inbox. At the same time, you’re enjoying a movie, listening to a podcast, or wielding a wooden spoon with friends. Sounds too good to be true? But it isn’t.
In the Internet age, you can make your website copy work for you, so your ideal customers come to you independently. Say goodbye to cold calling and build a relaxed beauty business. We tell you five marketing tips to be found better online and to increase your visibility permanently.
#1 Digital Beauty Advertising Thanks To SEO
Why should you rely on search engine optimization (SEO) for your beauty advertising? Because search engines like the undisputed market leader Google, Bing, and DuckDuckGo are now much more than mere sources of information. They are advisors, counselors, and encouragers. They often know things we don’t even share with our best friends or partners. You can’t be more honest with anyone than with Google’s search box – as marketing professional Constanze Kurz already knew.
Google is a natural part of the Internet, like few other services. Estimates assume that up to 5.8 billion search queries are made per day. And you should make use of some of them for your cosmetics marketing.
Imagine if your beauty advertising was a no-brainer. Your ideal customers, looking for a solution to their problem, type a term into the Google search box, and the algorithm suggests your website. Genius, right? All you have to do is publish a suitable advertising copy.
If you want to be found better online with your offer, you should pay close attention to potential customers’ search queries. What do they type into the search field? Keyword research will help you find out. Once you’ve found the right keywords, assign a focus keyword to each subpage and optimize accordingly.
Build the keywords with natural language so your website texts still read well. The days when high keyword density automatically led to good rankings and the Internet was flooded with wooden-sounding, over-optimized SEO texts are thankfully over. You want to convince people of your offer. So write human and authentic.
A search engine-optimized website is a strong foundation for your beauty advertising online. It can help you get found better on Google in the long run – especially if you need help reaching out to people and connecting with them actively. The biggest challenge is accumulating the necessary SEO knowledge and attracting the right audience. It would not be charming if you optimize past your ideal customers.
New to SEO? Our SEO guide for beginners tells you the essential basics to rank better with your website.
#2 Blogging For More Reach
Discuss beauty trends, demonstrate cosmetic products, publish makeup tutorials or discuss exciting facts about your offer: A corporate blog is your creative playground. Not only can you let off steam here, but you can also underpin your status as a beauty expert. This builds trust with your customers and allows them to learn more about your brand—a win-win situation for both sides and, therefore, a must-have for your beauty advertising.
If you can regularly present fresh content to Google, you’ll strengthen your entire website. The search engine giant loves dynamism and rewards active websites with a better ranking. It also increases the number of possible keywords you can find online. A welcome visibility booster! With an editorial plan, you keep track of your previous publications and ensure that your blog follows a common thread.
Of course, basic SEO skills are also required for beauty promotion via blogging. The time commitment needed for an active beauty blog can also dampen initial enthusiasm. After all, outstanding beauty texts are not created “just like that.” They rely on thorough topic research and keyword analysis, which consume time.
But that’s no reason to despair. If you prefer to devote yourself to your core business, you can have your beauty content written by a copywriter who has your back.
#3. Pinterest As A Booster For Your Beauty Advertising
Did you know that Pinterest not only inspires but lots of website traffic? On the image platform, users can create pinboards on which they collect pins on specific topics. Pins relating to interior design, design, fashion, beauty, and lifestyle are particularly popular with female users. This makes Pinterest marketing extremely interesting for the beauty and cosmetics industry.
Pinterest works like a gigantic image search engine. Once created, your pins can be found for years. You should invest in high-quality images and include appropriate keywords in the description. You can research relevant search terms directly via the Pinterest search mask.
Pins can not only be provided with a description but also with a link to the respective content. For effective beauty advertising on Pinterest, link to your online store, top-selling products, essential landing pages, or your blog if you are regularly active there. This way, you attract new visitors to your website via Pinterest and benefit from a wider reach.
Especially if your cosmetics website has just gone live, you can quickly achieve high traffic gains via Pinterest. The stream of visitors signals to Google right at the beginning that your offer is relevant and trustworthy.
#4. Writing Guest Posts For Online Magazines
That’s right, blogging again – only this time for others. When you write guest posts for a well-known beauty blog or online beauty magazine, you benefit from the exposure of an established medium. And reach people who would otherwise never have heard of you and your offer.
To position your beauty advertising skillfully, the choice of medium is crucial. Think about which blogs and online magazines your ideal customers prefer to read. Are guest posts shared there? Do you have the opportunity to publish your post on time? For example, you can offer content that revolves around beauty, health, and well-being to the Beauty Forum or the beauty magazine Faces.
An essential basic rule for guest posts: Ask whether there are journalistic guidelines that you must observe. Instead of hidden advertising messages, your expert knowledge should be in the foreground. In particular, intrusive self-promotion is not welcome in a guest article.
Provide readers with helpful beauty content that makes them want to read more from you. Ideally, your guest post will be so exciting that you’ll gain new fans who click through to your website. So you get more views and become more visible – and that’s precisely the plan.
Another benefit is getting out of your comfort zone and making new contacts. If you want to publish a guest post to be found better online, you must first ask for relevant blogs and introduce yourself and your topic. In doing so, you’ll get to know people from the beauty business who have a similar passion as you. This may lead to cooperation and lasting collaboration.
#5. Entries In Relevant Industry Portals
Do you want to be found better online, even though you don’t have your website yet? Then leave your digital traces elsewhere. A reasonable basis is a Google MyBusiness entry. You can create a free company profile as a beauty expert and reach people who find your business in Google Search or Google Maps.
Online directories for the beauty and cosmetics industry are another place to advertise your beauty business. However, having your website is an advantage here. This way, you can get valuable backlinks (do-follow links) that lead interested parties directly to your offer and positively affect your Google ranking.
You can also register in the Yellow Pages. Although such entries no longer have the same significance as they did a few years ago, they are helpful in local SEO.
If you run an active beauty blog, it is also worthwhile to register in blog directories. Even if the target group is not exclusively looking for your topics there. Sometimes customers find you in ways you would least expect.
Beauty Advertising: Getting Found Better Online Doesn’t Happen Overnight
Stay realistic: High visibility and a broad reach are not coincidental but the rewards of continuous work. Making it to the front of Google requires a lot of know-how and patience. You have to trust in the beginning that the invested energy will eventually pay off for you. And it will if you stay on the ball!
The best guarantee for sticking with it: When it comes to your content marketing strategy, think about what you enjoy doing the most. Do you enjoy posting your videos on YouTube, writing, or thriving on social media sharing? If you’re on fire for what you do, your passion is guaranteed to transfer to your target audience.
Once you’ve found the content format for your beauty ad, the only thing missing is the right channel. Think about the platforms you will most likely be visible to your ideal customers. That’s where you should start your online marketing. Inspire your audience with unique content and build a loyal community that will recommend you and your offer with conviction.
Do you want to be found better on Google? But you need to figure out where to start. Then let’s talk about your online beauty advertising! In a free consultation, we’ll find out what you can do to bring your website to the forefront.