Do you want a cosmetics flyer with compelling text? But you still need to figure out what information to include and how to make the most of the compact format. Discover our guide for beauty brochures that will arouse curiosity about your offer and won’t disappear unread in the handbags of potential customers.
Cosmetics Flyer: Why The Text Counts
The time has finally come: you’ve set up your beauty salon. Now you want to draw attention to your feel-good offer and attract the right customers. A customized cosmetics flyer with inviting text is an effective way to promote your service regionally.
The importance of local print advertising for beauty experts is sometimes underestimated in the Internet age. Yet beauty flyers are a worthwhile addition to a web presence. With flyers, you may actively reach potential customers from your area who need to look for you online at the right time.
Local advertising meets the need of modern customers to save time. They want to drive only a short time to get their beauty treatment. They want a beauty salon nearby. And for that, they need to know that you and your unique service exist.
You achieve this by distributing advertising flyers, cosmetic brochures, and handouts. To entice new customers to visit your salon, it’s not just the design of your cosmetics flyers that has to be correct, but above all, the text. This is what makes the difference between reading and discarding.
Flawless language is a must for a professional image. Before printing, you should proofread your flyer. Or you can hire a beauty copywriter who has mastered the craft of writing and can provide you with error-free advertising copy for your beauty salon.
The structure of the text should also be well thought out. To write your beauty flyer, you must think of text and concept together. Where do I place which text element? How do I write headlines that draw the reader into the text? How do I design the text modules to support eye guidance optimally?
How Do You Text Beauty Flyers?
You put so much heart and soul into your beauty salon that you love to provide customers with all sorts of details. For cosmeticians with a passion, it’s often a challenge to sum up, their extensive range of services in just a few words.
But that’s precisely what the crisp cosmetic flyer format forces you to do. Flyers, brochures, and handouts are often only briefly skimmed. That means you: Have to filter the most important information about your offer and describe it in simple words. The central message must be easy to grasp.
Your prospects should be able to see at a glance what treatments you offer and what makes your service special. In addition to the informative content, your flyer must also engage your readers emotionally. The headlines must strike a chord with your target group, move them and trigger a strong feeling.
The Following Tips Will Help You When Writing Your Cosmetics Flyer
- good balance of short and longer sentences for a comfortable reading pace
- be active instead of passive
- reduce technical and foreign words
- use dynamic verbs instead of nouns
- concrete address
- clear structure (headline, subheadings, bulleted lists, keyword lists)
Discover more writing tips that will help you formulate your texts better.
Three Critical Questions For Customer-Friendly Cosmetics Flyers
Precisely because a cosmetics flyer only provides a small amount of space for the text, you should make the best possible use of it. And you can’t do that if you text away. Before you sit down on your laptop to write, you must clearly understand your target group.
- Who are the people who will read my flyer?
- What goal do I want to achieve with the cosmetics flyer?
- How do I communicate the benefits of my offer?
When planning your content, always think about your future readers and try to empathize with them. What do they expect from a visit to the beauty salon? What treatments do they want? What can you do to attract their attention?
The Concept Of Your Cosmetics Flyers: Which Text Is Where?
Whether you plan a stylish cosmetic flyer for luxurious creams, inform about the different skin types with a leaflet, or advertise facial treatments with your cosmetics flyer: Distribute the text sensibly. You can achieve this with a suitable concept.
The Flyer Format
DIN A6, DIN A5, or DIN long (landscape format): How much text fits on your cosmetic flyer? What number of pages is planned? How should the booklet be folded?
The spiral fold, for example, is one of the most popular brochure types in dialog marketing. It is also clearly structured conceptually – ideal for the first flyer of your beauty salon.
The Headline
Convince at first glance: Pack the most important benefit for your readers directly into the headline and motivate them to read the rest of the flyer.
The Texts On The Outside
The outside of your cosmetics flyer includes the title, back page, and the page that folds inward (fold-out page). The conceptual guide should focus on customer benefits, provide a quick overview, and activate the reader.
You can achieve this, for example, by listing the essential benefits in bullet points or integrating testimonials (customer testimonials). Keep the text blocks short.
The Texts Of The Inside
Here you have the opportunity to go into detail. Take your reader by the hand and guide him intuitively through the text. On the inside page, there is space for further illustrations or additional information.
For example, you can explain the correct use of a product, provide information about prices (best in the top section on inside page 3), or give a guarantee.
The Back Of The Cosmetics Flyer
For aesthetic reasons, many beauty suppliers leave the back of their cosmetics flyers without text. And give away valuable potential because there should be a motivating “Buy me!” in the foreground.
In the text on the back, you can invite your readers to react and, once again, briefly summarize the main advantages of your offer.
Design Cosmetics Flyers: Convince With An Appealing Design
As a beautician, you know exactly what your ideal customers look like. Perhaps your studio is located in a trendy part of town and is geared toward young adults. Or you may offer expensive specialty treatments that appeal to more mature clients. No matter who your dream clients are: To grab their attention, the design of your flyer needs to cater to their preferences.
Your logo, colors, fonts, and layout of your flyer will determine whether your readers are interested. And that’s before they even read the first word. Your brochure’s design must first express what readers can expect from a visit to your beauty salon. It’s about more than just being creative with fancy fonts. Instead, a customer-oriented layout is what counts.
Good readability is the top priority. Play with colored areas, highlight important information, bold the headlines and liven up the flyer with images. Use subheadings to divide the text into small sections. This way, your readers will get to the essential information quickly.
What Is An Image Flyer?
What is the goal of your cosmetics flyer, and what text is appropriate? Your advertising flyer will be much easier to write if the focus is proper. It also increases the likelihood that it will be read.
The primary purpose of an image flyer is to raise your profile. This advertising flyer is perfect for you if you have just started your studio and want to attract more customers.
The challenge: It’s about presenting you to readers who have never set foot in your beauty salon. They need to learn about your qualifications, what you offer, or how to reach you if they’re interested. You need to convey all of this information casually and honestly without making your readers search for it for a long time.
- Answer all the W questions: What, Where, When, Who, Why?
- Give a bullet-point overview of all your treatments. Be thorough without being too verbose.
- Be sure to include current hours and contact information.
- Make the flyer interactive. A QR code linking to your website gives your readers a chance to know you and your team better.
- Include directions to your location. Make your customers find your beauty salon as quickly as possible.
What Is A Promotion Flyer?
Do you have a special event or discount promotion planned? A promotional flyer is a tool for drawing attention to an event. The purpose of this promotional flyer is clear: to draw attention to the event while creating a desire to be there. If you’ve just started your studio, you can introduce yourself to prospective customers at an opening party with special discounts.
Special offers are naturally limited. And that’s where the appeal lies. In your flyer, clarify why your customers can take advantage of this unique promotion.
The date, time, and, if applicable, cost are the essential information that a promotion flyer conveys. They must catch the eye at first glance and should therefore be highlighted in color or bolded.
Nowadays, many people rely on Google Maps or a navigation system to get to their destination safely. As with the image flyer, a promotion flyer should contain directions or a map so customers can quickly find their way to the event. In addition, the address data must be added.
What Is A Product Flyer?
Have you already built up a loyal customer base but want to sell more to these existing customers? You can draw attention to a new cosmetic product or explain new treatment methods with a product flyer. The goal is to make the benefits of the new product apparent at first glance and thus boost sales. Pay attention to the following points to make your customers curious about your offer:
- Pictures are mandatory for this flyer. No one wants to buy a product they have never seen before.
- Your customers already know you and trust you. Therefore, you don’t have to vie so intensively for their attention. But that doesn’t mean you should bore them with tapeworm sentences. Keep it short and entertaining.
- Focus on the information content of your flyer. Concentrate on the new product’s advantages and summarize them with short catchwords.
- Have you collected the first customer testimonials and before-and-after pictures related to the new product? Link them via the QR code on your flyer. Who wants to miss out on a product that others are raving about?
Checklist For Cosmetics Flyers That Get Read
- Does the flyer grab my customers’ attention (attractive headline, appealing design)?
- Is my contact information easy and quick to find (address, phone number, website, opening hours)?
- Does the text sell my offer in an understandable way (keyword-like benefits, customer testimonials, no jargon)?
- Does the design provide a positive reading experience for my prospects (easy to read, bold headlines and keywords, images to liven things up)?
- Does my flyer invite contact by offering clear added value (promo code, discount, free sample)?
- Is the text written without errors and stylistically convincing (no tapeworm sentences, active writing style, concrete salutation)?
Distributing Cosmetics Flyers: What You Need To Consider
Many beauty experts put so much thought into the text of their cosmetics flyers that they need to remember one crucial success factor. The place where they want to distribute or display them. Your advertising flyers will get into the right hands if you know exactly where your dream customers are.
Which stores do your dream customers visit? Which clubs are they active in? What hobbies do they have? What events do they attend? Write down 10 locations in your city and approach them in order. Ask in a friendly way if you can display your cosmetics flyer there because this is only allowed in some stores.
Posting in mailboxes can also be tricky. It’s better to keep your hands off attaching them to vehicles. If advertising is undesirable according to a sticker, you should respect that.
Of course, it also depends on the type of cosmetics flyer you want to display.
In Principle, You Have A Few Options:
- own distribution
- hire someone to distribute it
- send it by mail
- business events and networking groups
- distribute via a regional beauty magazine
- display in the reception area of your beauty salon
As you can see, convincing cosmetics flyers involve a lot of work. We can take care of at least part of it for you. We ensure accurate wording and error-free text tailored to your target group.
