Already have one? As a digital business card, a cosmetics website is the foundation for your success on the web. After all, it’s how potential customers quickly become aware of you and what you have to offer. Learn how to create and optimize your cosmetics website without prior knowledge in our practical how-to guide for beauty businesses.
Why Is It Essential To Create A Cosmetics Website?
Nowadays, only a few beauty experts are on the road without their own cosmetics websites. And for a good reason: A robust online presence facilitates the acquisition of new customers, contributes to a professional image, and allows interested parties to contact the company quickly.
For some, online marketing is an entirely new territory associated with many uncertainties. But some still need to be more hesitant to take the step into the Internet and create a cosmetics website. In addition, there often needs to be more time to read up on the subject in detail alongside the stressful working day.
Maybe you feel the same way. You want to launch a modern website for your beauty business, but you still have many questions. Where do I start? Where do I get suitable images and advertising copy? Is the whole effort worth it?
There’s no denying that a website is a lot of work. But the effort for creation and hosting needs to be in proportion to the advantages of a homepage. You ensure a successful online presence with a clear layout, aesthetic images, and well-worded beauty texts. And make sure that customers and colleagues perceive you as an expert.
It gets even better: Thanks to a cosmetics website, you save time and have to invest less energy in customer acquisition. For this to succeed, you need a good web design and, above all, unique content and strong advertising messages that make you stand out from the crowd.
What Are The Advantages Of Having Your Website?
An uncomplicated customer acquisition is not the only advantage you can expect from a cosmetics website:
Satisfy The Need For Information
The range of services in the field of beauty and wellness is broad. Only some customers are familiar with the different methods and know which techniques and ingredients deliver the individually desired results.
Use your cosmetics website to provide information, educate and reduce fear of new treatment methods.
Create Trust
Beauty is an emotional topic. We want to trust the people we let touch our skin, hair, and nails. With your cosmetics website, you can build up sympathy and trust in advance.
You can do this by listing your qualifications and introducing yourself on the about page. But photos of the premises and before-and-after comparisons also contribute to a positive first impression of your brand.
Present A Unique Selling Proposition
Why should potential customers decide to visit you? What makes you truly unique as a beauty provider? What signature treatments do you offer?
With your website, you show your customers where your strengths lie. This way, visitors know precisely whether you are the right place for them and whether they will find what they are looking for.
Enable contact
Address, directions, and opening hours are central information directly on the home page. Make it as easy as possible for your customers to contact you and make an appointment. Online appointment schedulers are a great way to reach working prospects outside your regular business hours.
Publish Customer Feedback
The best advertisement for your beauty business is and always will be satisfied customers. A beauty website allows you to publish feedback from customers you’ve already managed to convince.
Many people prefer to post their reviews on the website from the comfort of their own homes rather than directly after their treatment. Also, accept criticism professionally better to adapt your offer to the needs of your clientele.
What Are The Elements Of A Cosmetics Website?
To create a unique cosmetics website, more than your own goals are essential. With your content, you should build a bridge to your customers’ needs. The first impression must be right – otherwise, the user will click on the next beauty provider.
Base your website design on the questions and interests of your target groups. A new visitor wants to get to know you and your treatments, get contact information and get a first impression of what results from you achieve for your customers. You can plan the content of your cosmetics website accordingly:
#1. Home Page
The home page of your website serves as an eye-catcher and should arouse your visitors’ curiosity to browse further and learn more about you and your offer. Therefore, it makes sense to convey an idea of your concept and your services on the start page. As a rule, this is where most users end up.
It is also suitable to link to other important pages (About, Contact) and landing pages using short text blocks. The link in the logo should lead back to the home page.
- Summary of your company, values, and services
- Overview of the most important content
- References and testimonials (customer testimonials)
- Contact information
- Recent blog posts
- If available: Newsletter form
#2. About
Your beauty business thrives on the trust of its clientele. This is especially true for body-related services like massages, manicures, or makeup. The perfect way to build sympathy and a trusting relationship with your customers before their visit is with an about me text.
On the about page of your beautiful website, you can introduce yourself and – if available – other team members. It would help if you also had the background story of your beauty business and company values. Be sure to include qualifications such as certificates in the short biography to prove your competencies as a beauty professional.
- Personal introduction of you/your team
- High-quality portrait photos
- Qualifications (certificates)
- Your mission/story
- Company Philosophy
#3. Services
What can you offer your customers? Give a concise but complete overview of your services. You can introduce different treatments with a short description and then link to corresponding subpages where you go into detail. After reading your portfolio, the user must know what to expect in the beauty, nail, or massage studio.
complete overview of your offer
#4. Online Store
As a beauty studio, do you have your brand? Or do you produce entire skincare lines as a beauty brand? Then it would help if you integrated an online store into your cosmetics website because the beauty industry is booming on the Internet.
Create a separate product page for each product, where you provide transparent information about ingredients, effects, application, and price. Allow shoppers to rate your products and write reviews.
- Online store (mobile optimized)
- Category pages (e.g., face care, body care)
- Product pages
- Customer reviews
#5. Contact
A contact form has become a standard feature for modern websites. It allows visitors to ask questions, provide feedback and contact you. Your contact page should include the following information:
- Address
- Directions (Google Maps)
- Phone number
- E-mail address
- Contact person
- Social media profiles (Instagram, Facebook, YouTube, etc.)
#6. Imprint – Legal Notice And Data Protection
As soon as you use a website for anything other than purely private purposes, it makes sense to have an imprint that is safe from warnings. This includes legal information as well as information about the website operator.
Inform yourself thoroughly about what a legally secure imprint for your industry must look like. You can find helpful templates and imprint generators on the Internet.
- Name
- Contact details
- Sales tax identification number
Cookies support the functions of your cosmetics website but can also be used for marketing purposes, for example, to measure reach using visitor tracking. Allow your visitors to consent to cookies or make individual privacy settings BEFORE using the site.
How Do I Choose The Right Domain Name?
The domain name of your cosmetics website should already give the impression of professionalism, create recognition value and invite visitors to stay. This refers to the address under which a website can be reached on the Internet (marked in bold in the example: https://thecontently.com/).
However, the competition for the perfect domain is vast: there are now an infinite number of websites on the Internet. The chance of choosing a domain name already assigned is correspondingly high.
This is what characterizes a good domain name:
- memorable and short (under 16 characters)
- no umlauts (ä,ö,ü)
- high recognition value
- evokes associations with your brand
- if possible traditional ending (.com or .de)
- (optional) contains a keyword
Tools like DomainWheel will help you locate a suitable domain name for your cosmetics website. Just enter a keyword in the search box and see all free domains and other creative ideas for your domain name. Check if the potential domain name is legally protected to avoid legal disputes.
How Can I Create A Cosmetics Website?
There are three different methods available to you to create a cosmetics website:
- you program the website yourself.
- you use a homepage construction kit (e.g., Wix).
- you use a content management system (e.g., WordPress).
The first method is unsuitable for beginners because it requires a more profound knowledge of programming languages (PHP, JavaScript) and HTML and CSS. However, if you want to use the help of professional agencies and web designers, you will need the necessary budget. The cost of creating a website can quickly reach 800-1600 euros. Small cosmetic start-ups or self-employed cosmeticians often need help to afford such sums.
How Do Homepage Construction Kits Work?
A homepage builder like Wix is the fastest way to create a cosmetics website. The intuitive modular principle makes it particularly easy for beginners – no programming knowledge is required! Drag and drop various elements onto the individual pages. For the design, you can access multiple templates.
It could hardly be easier! The basic version of Wix is permanently free of charge and allows you to try out the homepage construction kit at your leisure. You also benefit from a virtual wizard that guides you step by step through the website creation process.
The catch: In the free version, you have to accept an unattractive URL – not very suitable for the professional appearance of your beauty company. With homepage construction kits, you should always choose the paid tariff with an add-on domain.
Also, with Wix, you are dependent on a provider. Exporting the website and transferring it to another system is impossible. Comprehensive support is only available in the premium version.
What Do I Have To Consider When Dealing With WordPress?
CMS systems such as WordPress are a free and professional alternative to programming. The popular open source software is currently the most used platform with 33% of all websites and trumps with some advantages:
- high flexibility
- many free themes (design templates) and plugins (extensions)
- tutorials for beginners
- full data control
In the WordPress theme directory, you will find a vast selection of free design templates to shape the aesthetics of your website. In addition, there are several premium themes that you can use for a fee. Moreover, you can add new features to your cosmetics website using plugins. For example, you can install plugins like Yoast SEO to facilitate the search engine optimization (SEO) of your cosmetics texts.
Learning to use WordPress, however, requires a willingness to learn about technical topics. Themes, plugins, and CMS must be kept up to date to keep your website running smoothly.
Thanks to the large community, you can find solutions to numerous questions and problems around WordPress on the Internet. This makes the training easier for beginners.
How Do I Create A User-Friendly Cosmetics Website?
The design and content must be correct to create a cosmetics website that inspires your users across the board. A clear, modern layout is just as crucial as the readability of your content and fast loading times.
General design tips for a user-friendly website:
- Optimized for different devices: Make sure your website is optimized for more than just desktop computers. Your website must be just as readable on smartphones and tablets.
- Font size and line spacing
People read differently online – many users skim content. Use a font size of at least 16 px and ensure sufficient line spacing (1.5). - Sentence length and paragraphs
Tapeworm sentences, no thanks! Avoid complex nesting. Divide the body text into individual paragraphs of 4-5 sentences each. - Links
Internal links should be marked and highlighted in color. Clickable buttons (CTA buttons that prompt users to take action) are also suitable for setting links. - Navigation (menu)
Be careful to include only a few headings in the menu of your cosmetics website. This increases the user-friendliness and makes it easier for new visitors to find their way around. - Search function
Integrate a search function. This way, users can quickly browse your website for the content they want. - Logo
Use your brand logo in the header to create a professional impression. - Load time
Load time is one of Google’s so-called Core Web Vitals. This refers to consistent quality signals that reflect the user experience on a website. Optimize your load times (less than 3 seconds) and check them regularly. Too long loading times cause visitors to lose patience and bounce. After all, the following beauty website is just a click away.
Do you want to fill your newly launched cosmetics website with professional advertising copy? We help you to attract new customers to your offer with solid content.
