Developing new content ideas is one of the creative challenges for beauty brands. Finding topics gets more complex as time goes on. Especially if you have a high posting frequency and regularly publish social media posts, blog posts, or videos, we’ll introduce you to practical tools to help you get your creativity off the ground.
Finding Fresh Content Ideas: Creativity Is In Demand In Your Beauty Industry
Creativity is the supreme discipline in content marketing. But when it comes to finding and developing new content ideas, many minds eventually run dry. The creative potential soon seems to be exhausted when the editorial schedule calls for distributing new content several times a week.
Especially in the fast-moving beauty industry, one trend chases the next. Here, planning, creating, and publishing fresh ideas is a challenge, but you should still rise to it! After all, high-quality content is one of the essential prerequisites for building a successful bond with your readers or followers and convincing them of your beauty brand in the long term.
Resist the temptation to post articles that offer no added value to your readers due to a lack of ideas. The ultimate goal should be to connect your content ideas with the interests of your target audience. Always keep the needs of your customers in mind when researching topics.
This is the easiest way to create inspiring beauty content that hits the mark and gets read, liked, and shared. After all, it’s not hard to engage with a cosmetics brand that offers high identification potential in the beauty industry.
Developing Beauty Content: Tools And Sources Of Inspiration
There are plenty of different tools in the marketing world for finding good content ideas. Even more numerous are the platforms you can use as a source of inspiration for your topic discovery.
Try a few things in a test phase to promote your own company with the right content. What goes down particularly well with your target groups? Which sources of inspiration have proven successful? In the long run, this will help you find the perfect research method for an exciting content mix.
Online Forums
Who still uses question portals for their research these days? As it turns out, even in the age of social media, countless users still flock to these sites to get online advice on beauty matters.
Gutefrage and Werweißwas are among the most popular portals in Germany, along with Quora. They are an absolute goldmine for interesting niche topics! If you follow the forum discussions, you can track down the wishes and problems of your target groups.
Make a note of terms that come up again and again. They signal the most significant interest and thus have the potential to carry a vast number of people along. Social news aggregators like Reddit are excellent sources of inspiration when looking for original content ideas.
Social Media
Facebook, Twitter, Instagram, and the like: social media are still the undisputed stars of exchanging opinions on the Internet. Here you can gain an insight into the topics currently occupying your target groups.
Do problems arise that you can solve with your insider knowledge? Do your users want tutorials on your products? These are direct templates you can use to create new content ideas.
Having your company profile also allows you to enter into a direct dialog with your followers. In your posts, regularly ask them for specific input for your beauty content. Survey functions, which are integrated into many social media platforms, make this very easy.
Surveys
Social media is one of many ways to track your customers’ interests. If you regularly publish a newsletter, make it interactive and ask your readers about their wishes. A lively writing style usually leads to more feedback, which flows directly into fresh content ideas.
If you want to extend the reach of your surveys to include the needs of potential new customers, you should use the services of a market research institute.
For many people, Google is the first option when they want to find out about beauty trends on the Internet. The search engine is, therefore, also an ideal research tool to lead you to new content ideas.
Researching topics with Google is not only free but also particularly easy. Related Searches show you similar topics for every search query.
Google also automatically suggests terms when you enter something in the search field (Google Suggest). This way, you can get new input without much effort and come across content ideas you didn’t even have in mind.
Trade Magazines
In the beauty sector, numerous magazines deal with the latest industry news and discuss the potential of new products and cosmetic treatments. The expertise of an editorial team specializing in beauty-related topics guarantees you exciting ideas for your online presence.
Web Analytics
Put your website under the microscope! Web analytics tools allow you to find out which search terms led your users to your site, how long they stay there and what topics they are interested in.
The most-read posts can tell you much about what your users are interested in. This is precisely where you should start to develop new content ideas. The best-known analysis tools include Google Analytics and the Google Search Console.
Online Marketing Tools
Of course, other valuable tools are used in online marketing. Experts use them primarily in the SEO field.
Since they use search engines and social network data to analyze what users search for on the Internet and what they find helpful, these tools are exceptionally well suited for researching new content ideas.
However, the value they deliver is also reflected in the price. Many SEO tools are expensive, which can deter freelancers in the beauty field.
Fortunately, keyword research is available for free. Use alternatives like the Karma Keyword Tool or Answerthepublic. This way, you can search for exciting keywords utterly free of charge and develop beauty content ideas based on them.
Tips For Content Creation In Your Beauty Industry
Defining Goals With The SMART Method
Defining your goals is the basis for making your content campaign a success. Most beauty companies share the desire for more users, but it is formulated too generally.
For measurable success, your goals must be precisely defined. This is where the Smart method for results-oriented work can help.
Smart stands for specific, measurable, accepted, realistic, and scheduled. At the end of your goal definition, you should be able to put a checkmark behind all these points.
Define Target Groups
The next step in developing strong content ideas is to define your target audiences. Who do you want to read your post, and how can you tailor your content to meet their needs?
Fresh content almost creates itself! Creating a fictional customer persona or buyer persona will help you identify all the necessary influences your customers face before making a purchase decision. This will allow you to hit on those topics that interest your users long before they decide to buy your product or service.
Pre-Content Audit
Get an overview: What material have you already collected, and how can you successfully use it to create new content ideas? Review your website, social media channels, and blog. Take note of what you’ve already posted and how you can repurpose those topics in a new format.
SEO optimization, backlinks, and traffic numbers, along with user behavior, are the most relevant items to look for in your audit. Remember that your old posts with good SEO ranking are perfect for fresh updates. This way, you can honor the interest of your customers.
Find Content Producers
Imagine the following scenario: You have found inspiring content ideas but need more time and resources to implement them. The best topics are of little use if you have no one to put them into words.
If you run an active corporate blog, you need reliable staff. Or you can outsource your copywriting jobs to an external professional. In any case, it should be clarified in advance who is responsible for the editorial work.
Beauty Industry: Brainstorming And Researching Topics
Ingenious content ideas don’t just fall into anyone’s lap. That’s why setting up an extensive brainstorming session with your colleagues is worthwhile. The definition of the target group is the starting point for all considerations.
What topics are your users interested in? Which beauty products do they crave in their everyday lives, and which services take their current wishes into account? Also, consider synonyms and different phrases to cover as broad a group of customers as possible.
Keyword Research
After brainstorming, you should have an extensive list of possible content ideas in front of you. To structure these and determine which topics you want to prioritize, keyword research is a good idea.
This will give you more insightful data on the content material you’ve collected, and you can decide what to publish first based on demand and search volume.
Also, be aware of potential competition. Your site will rank faster for topics your competitors still need to work through.
Implement A Content Plan
Since producing and publishing content is time-consuming, you should record all content ideas, including keywords and headlines, in an editorial plan.
This is the heart of your content strategy and eliminates the risk of falling flat on your face with spontaneous, poorly thought-out postings. With the help of an editorial plan, you can publish targeted content on your customers’ platforms.
Success Measurement
Just forget about your content after publishing it? Not a good idea. To get the most out of your texts, you should invest time in monitoring and optimizing your content. Performance measurement shows you what works well in practice. It would help if you published more of that.
Is access to your creativity blocked right now? We’ll help you find new content ideas and turn them into successful posts and blog articles to stand out in the beauty industry.
