New natural cosmetics brands are initially faced with the challenge of making their small label better known and holding their own against the big players in the industry.
At the same time, startups also have a tremendous opportunity: the smaller cosmetics brands often impress with their authenticity and clear values. Find out why it’s particularly worthwhile to focus on creative digital solutions now.
Getting The Word Out About New Natural Cosmetics Brands: Omnichannel Solutions Are In Demand
The pandemic again shows us emphatically that digital sales channels are indispensable to a modern promotional strategy. Due to the lockdown, cosmetics studios and beauty suppliers had to close their doors for longer, and businesses shifted to e-commerce.
New natural cosmetics brands that did not focus enough on online marketing and the digital distribution of their products before the pandemic had to put up with sometimes sharp drops in sales. You may have had to experience this pain and want to do better in the future.
If you want to remain competitive as a small natural cosmetics label, there is no way around an omnichannel strategy. You use all possible media when interacting with customers: digital, analog, and physical. Customer-relevant data is available across all channels so that the customer’s buying experience is consistent across all platforms.
According to a study by Harvard Business Review, customers spend more money the more channels they use. However, it is also clear that implementing an omnichannel concept initially involves some planning effort and restructuring processes for new natural cosmetics brands. Why shouldn’t you shy away from this effort?
Moreover, the modern beauty customer has long been accustomed to mobile buying experiences and expects to be served satisfactorily on all channels. You must embrace omnichannel marketing to retain your target groups and the competition sooner or later.
Don’t let it get that far! Follow suit when it comes to online offerings, have the courage to come up with creative advertising concepts, and take advantage of the many opportunities offered by social media platforms to expand your visibility. This is how you lead your natural cosmetics label to online success.
How To Stand Out From The Big Labels
New natural cosmetics brands have a decisive advantage: Often, there is a lot of passion and an exciting story behind the small labels. Use your account to reach other people emotionally and highlight your brand’s values. Social media offer you the optimal platform to inspire people around the globe for your label. This is possible for every small natural cosmetics startup without a significant financial outlay in today’s digitally networked world.
More and more consumers are becoming concerned with authenticity, sustainability, and fair trade – especially for the beauty industry. The trend is clearly toward sustainable packaging and natural, well-tolerated body care that is produced in an environmentally friendly way. New natural cosmetics brands have a significant advantage over the big players here. They are often perceived as more credible and tangible, significantly increasing emotional identification potential.
Take advantage of this opportunity and share your vision for your label. You’ll be amazed how quickly you find people on social media who share your values and would like to support you in your vision. For example, by buying your products or recommending them to friends.
Exciting Distribution Opportunities For New Natural Cosmetics Brands
The distribution of cosmetic products is undergoing rapid change. In addition to the classic distribution structures and sales via the company’s online store, which has been growing for years, digital marketplaces such as Amazon have become indispensable.
The advantage of new natural cosmetics brands is obvious: If you also have an eye on the international natural cosmetics market, you benefit from on-demand structures and regional distribution centers. However, if you want to outsource logistics to the online marketplace, you will incur additional shipping and storage fees. Cosmetics startups should keep an eye on their budget here and weigh up whether this model is profitable for them or not.
In addition, it can be something other than Amazon, where you can theoretically enjoy a gigantic reach and compete with dozens of other retailers. Depending on the target group, niche marketplaces can also be worthwhile for new natural cosmetics brands, some of which offer startups and medium-sized companies exciting opportunities.
For example, the online platform Avocadostore, founded in 2010, has aimed to offer sustainable alternatives for conventional products. Optimal conditions for green beauty startups and small natural cosmetics labels, especially since you are very close to the customer, thanks to direct consultation options.
The key for new natural cosmetics brands is to focus on new digital solutions. In addition to a regional presence, an intelligent omnichannel strategy makes sense to meet modern customers’ expectations for a cross-channel sales experience.
Whether it’s a social media post, SEO text, or product ad: We help small natural cosmetics labels to highlight their unique selling proposition in professional advertising copy. Feel free to contact us for an introductory meeting!
