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Six Steps To The Optimal Squeeze Page
Do you want to build your online business with email marketing and take off? Then you should know what a squeeze page is because it plays a central role in collecting virtual email addresses. This article will explain what this website is all about, its goal, and what it needs to look like to turn prospects into customers.
Definition: Squeeze Page
Before we get to the squeeze page, we must elaborate because we’re talking about email marketing here. Email marketing is an essential tool in online marketing because it is simply one of the best ways to convert prospects into customers. If you want to start an online business, the very first thing you need to do is build your email list. This will later form the foundation of the whole system and help generate sales. However, an essential step in this method is first to gain newsletter subscribers for yourself and thus collect important leads or email addresses because you need these email addresses for email marketing to work. But how do you manage to collect these essential leads?
An optimal squeeze page is necessary for the effective collection of email addresses. On this particular page, for example, gifts in the form of free e-books, video courses, or entire email series are offered to create an incentive for visitors to register with their email addresses and name. This generates leads. This is how you steadily build your email list tailored to your online business. But since squeeze pages always ask for at least the email address, one must naturally inspire confidence in the first impression. If the first impression is correct, it is easier to gain leads, and the potential buyer is lost to you irretrievably.
6 Tips for the Optimal Squeeze Page
So, when collecting leads, it is essential to remember that you are asking for personal data here. Therefore, you should appear severe and trustworthy. For this reason, we would like to provide helpful tips for creating a squeeze page in the following. These should help you gain the potential customer’s trust and interest against all possible reservations at the beginning.
1. Know Your Target Audience
It must be immediately apparent what you want and who you want to address. Therefore, get to the point right away. You often see a lot of squeeze pages where this is different. You need to be able to think your way into your potential customers so that you can address them directly. This is all about psychology – and target group analysis.
2. Less Is More
Your squeeze page has only one goal, to collect email addresses. You want people to sign up for your email list. Therefore, every word and every element on the squeeze page must be subordinated to this goal. Thus, do not distract visitors with other things. Instead, direct the focus to the sign-up form.
In addition, you should not overwhelm the site visitor and keep the distraction potential to your squeeze page low. This point is crucial because only if the visitor can focus on one thing and action can there be a chance to generate that lead.
3. Do The Convincing Work
You need to grab the visitor’s attention with the headline immediately and, at the same time, make him understand what it’s all about. Make the free bonus palatable to the visitor and list the benefits he would have as a subscriber to your newsletter. The most effective medium here is video.
An absolute must-have is that you include a call-to-action. Explicitly tell your visitors to sign up right now so you can send them valuable information via email for free.
Of course, the entry form on your squeeze page is a must. It is best to ask only for the email address of the interested party, as the entry rate is the highest in this case. Of course, you cannot send the last newsletters with a personal salutation, but this is optional anyway.
You can also ask for additional information, such as first names. The entry rate is worse, but you can address your email subscribers by name. Here you have to decide for yourself what is more important to you. In many cases, it also depends on the industry.
Also, use social proof because this increases the entry rate again enormously. For example, you can show how many people are already benefiting from your newsletter. Testimonials from newsletter subscribers are also an excellent way to increase the entry rate on your squeeze page.
4. Small Gifts
To make it easier to convince visitors to sign up for your newsletter, you need to create incentives with added value. As a rule, such digital incentives are usually small info products (e-books, infographics, videos, or newsletter series). If your visitor concludes, “If I don’t grab this free bonus, I’m missing out,” the subscription rate will increase. Even after that, you should always offer added value, e.g., in the form of blog articles, videos, or other freebies.
5. If You Subscribe To Newsletters, You Will Get Newsletters
If you are already slowly building up your email list, you should also send out newsletters regularly. However, it would be best if you did not always advertise in them because you will lose newsletter subscribers in the medium term, and trust cannot be built up. You will burn your email list if you send too many promotional emails.
6. Optimize Your Squeeze Page
Furthermore, you must continue optimizing and improving your squeeze page daily. The entry rate can reflect even the most minor changes to the headline, alternative button colors, and other minor improvements. Set up split tests and compare variant-A of your page with variant-B. Then decide which is the better of the two. Work on your targeted traffic building daily so your email list grows faster and more extensive. This will make your online business more profitable and valuable every day.