The importance of social media for businesses today is undisputed. After all, social platforms allow you to get in touch with a large number of people, interact and communicate about important and current information. In particular, Instagram has become one of the most important social networks. Therefore, this channel is becoming increasingly important for companies to reach the relevant target group. This succeeds particularly well via advertising or Instagram Ads. This article explains how you can place an ad on Instagram and what you should pay attention to.
To give you a comprehensive overview, we’ll tell you in advance which questions about “Instagram advertising” will be answered in this article.
- Why should I advertise on Instagram?
- How much does Instagram advertising cost?
- How do I place ads on Instagram correctly?
- What tips and tricks can I use for 2022?
Why You Should Advertise On Instagram
If you’ve already set up an Instagram account for your business, that’s a step in the right direction. Significantly if you regularly update this account with current content. Because your profile is only relevant for others if they receive posts with added value there, you can try to achieve a high reach organically, but the support of ads is often beneficial. You can reach even more people with successful Instagram ads and showcase your products or services. If you are a beginner in Instagram ads and now want to advertise correctly on Instagram, the following steps will help you create a successful ad.
This is how high the costs of Instagram advertising are
But first, you surely want to know the cost of an ad on Instagram. That depends on you. Because you only pay what you set as a budget beforehand. The average price per click for advertising on Instagram is between 63 and 72 cents. But these costs depend on very different factors and vary from case to case. For example, the prices differ between the previously selected target groups or even the day of the week. We will tell you how to set your budget and the options below.
How To Place Instagram Ads The Right Way – A Guide
How to place Instagram ads the right way – a guide
You can run Instagram ads in two different ways. On the one hand, you can publish your ad directly via the Instagram app or, on the other hand, via the Facebook ad manager. However, you need to pair your Instagram account with your Facebook account.
You need a business account if you want to run ads through the Instagram app. If you already have this, it’s straightforward to post ads. Because the ads here consist of your previous posts on your profile, you can choose different options for your ad via a button once you have selected one of your posts.
- Advertising target
- Target audience
- Customization of the button
- Budget
- Runtime
- After these settings, you are also done and have placed your ad.
If you want to design your ad through Facebook Ads Manager, you have a lot more options to design your ad. Here you can also create entirely new ads independent of your posts. That’s why we’ll explain in detail the process of placing an ad through the Ads Manager, so you’ll know about all the possibilities for advertising on Instagram.
Step #1: Pairing Accounts And Choosing A Campaign Goal
Also, through Facebook Ads Manager, you need to connect your business account on Instagram with the one on Facebook. This is elementary because you can only design your ad via the manager on Facebook. Once you have done this, you must now create a campaign. The first thing you need to do is select a campaign goal. Possible goals include increasing brand awareness, increasing reach, generating more traffic, or creating more interaction.
Step #2: Define The Target Group
In the second step, you need to define a target audience. Here you enter the obligatory demographic data and the interests of your target group, whether they have already been on your page or visited similar pages. Facebook offers you a brilliant search filter here to display your ad to the right people. Thus, you should know your target group as precisely as possible to keep the coverage loss relatively low.
Step #3: Choose Ad Placements
If you choose automatic ad placement, Facebook will decide where your ad is best placed so that the appropriate users see your ad. However, Facebook will also decide that your ad will be displayed on Instagram and Facebook. Here it would be best if you thought about where you want your ad to be visible.
If you choose the “Edit placement” option, you can manually set the ad to be placed on Instagram only.
Step #4: Set Budget And Schedule
In the next step, you can set your budget. There are two options here:
- Daily budget
- Total budget
- You can also specify at which times of the day you want your Instagram ads to run. After that, the ad manager only needs a set period, and you can start creating your ad.
Step #5: Create Instagram Ads
The prerequisite here is to specify a Facebook page where your ad will be linked. Once this is done, you can choose a suitable format for your ad. There are many different formats, each with varying goals for the campaign.
Stories Instagram Ads: Ideal and creative format for time-limited offers and promotions.
Photo Instagram Ads: Attractive presentation of products or services.
Video Instagram Ads: Transport of emotions and increased advertising recall.
Carousel Instagram Ads: Telling a multi-part story and presenting multiple items.
Collection Instagram Ads: Direct marketing in combined photos and videos.
Once you’ve decided on a format, insert the images or videos, text a crisp ad text that preferably includes a call-to-action, select the desired payment method, and finalize your design. After that, you have successfully placed your ad, and nothing stands in the way of good advertising on Instagram.
Tips and tricks for successful Instagram advertising 2022
Do you finally want to advertise appropriately on Instagram? For a good ad, however, you should still consider a few essential tips. Because technically, creating an Instagram ad isn’t difficult, but knowing how to better appeal to your target audience makes it successful.
1. Know Your Target Group
If you know your target group exactly, you can react much better to their interests and preferences with your ad. This way, you can generate attention more quickly and optimize your reach faster.
2. Write Crisp Texts
The text in your ads must be concise because the user is much more likely to stumble over a long text. Most of the time, users need more time or inclination to deal with advertising actively. Therefore, you should rely more on images or videos because you make yourself noticed through them in the first place. Write your texts actively and use a call-to-action to animate the reader afterward.
3. Use Hashtags
The importance of hashtags is often underestimated. But they can be accommodating in finding your content. They increase the reach and are significantly associated with specific industries. You can get a significant advantage by creating your brand hashtag. If others then use this, it will lead directly to your profile.
4. Interact With Users
Use the interactivity of the social network. When you respond to comments or messages, you can gain essential followers and thus increase your reach. In addition, your brand comes alive and becomes even more interesting for your followers.
5. Opt For A Consistent Design
To advertise appropriately on Instagram and for your followers to recognize you, you should always stay true to your design because it helps you build a particular brand image and offers customers orientation. This applies not only to your pictures and videos but also to the tone of your texts and the message behind them.
6. Stay Creative
Nevertheless, you should always stay creative and try new things within your identity. If users see the same ads repeatedly, they will scroll over them. Therefore, you should always keep your eyes open for new ideas.
7. Go For Videos
Go for trends because these will keep you appealing to your target audience. One of the trends in 2020 is the use of videos. These are currently in great demand when transporting emotions and feelings. Therefore, you should use these advantages for your ads.
8. Check Your Success
The Facebook Ads Manager allows you to monitor your ads. Thanks to this tool, you can see how extensive your reach is, how many interactions your ads have received and how many users have bought products or services. Use these features to see what’s working and what’s not quickly. And then, it’s time to optimize your ads to advertise correctly on Instagram.
Conclusion: Instagram Ads – Advertise Properly On Instagram
If you follow all this information, tips, and instructions, nothing will stand in the way of a successful advertising campaign. In general, you should be open to any trend. Social platforms and their realities change as fast as those who use them. Therefore, be attentive and creative in designing your Instagram ads.
