Getting more positive Google reviews – who doesn’t wish for that? When choosing between two beauty providers, reviews can tip the scales.
Glowing customer feedback is your chance to stand out from other beauty and cosmetic studios and win over new customers online! We give you tips on how to get positive Google reviews without cheating.
Positive Google Reviews – Why Online Feedback Is So Important
Getting positive Google reviews pays off enormously. In the age of smartphones and the like, it’s easy for your customers to search your Google MyBusiness profile and form an initial opinion of your offering based on the feedback.
Online reviews give your prospective customers security and orientation for their purchase decision. That’s why positive Google reviews are increasingly important for local beauty businesses and small beauty salons. Find out what advantages outstanding online feedback offers you:
Free Advertising
Positive Google reviews are nothing more than modern word-of-mouth advertising. A full 85 percent of customers looking for local businesses trust online reviews as much as recommendations from friends and acquaintances.
Orientation For The Purchase Decision
People who don’t know you will type your name into Google and read through the online reviews of other customers. So it’s more than just the number of Google reviews that matters.
The quality of the feedback must also be coherent to convince new prospective customers of your beauty salon. Almost half of all customers require an average 4-star rating to make a purchase decision.
Information Source For New Customers
Did you know that more and more customers are using Google My Business instead of the company website to find out about your beauty salon? A Google My Business profile allows you to provide detailed information about your beauty salons, such as an address, phone number, service options, and opening hours.
That’s why prospective customers can already find much of the relevant data through local searches and may not even click through to your website. Don’t rely solely on your website to attract new clients; count on positive Google reviews and a fully populated Google MyBusiness profile.
More Visibility On The Internet
Positive Google reviews are an important ranking factor and affect your placement in search results. The relevance of online feedback has been increasing for years, and this trend has remained the same.
The following applies: Entries with many serious reviews receive more clicks and attract new users. They often linger longer on the Google MyBusiness profile to deal with online reviews.
Get More Positive Google Reviews – Here’s How
How can you get more positive Google reviews for your beauty salon without being too pushy? We’ve put together tips to create review incentives with your customers.
#1 First-Class Service
When would you give a beauty salon a good review? Only if the consultation, treatment, and service are coherent and you feel entirely comfortable.
An essential prerequisite for positive Google reviews is first-class, courteous service. Work on continuously improving your services and actively ask your regular customers for suggestions.
#2. Link Directly To Google Reviews
Customers like it uncomplicated. So make it as easy as possible for them to write a Google review for you. An excellent way to get more Google reviews is to link directly to your review page.
Place the link prominently, e.g., on your website, in your cosmetics newsletter, flyers, and brochures, or as a QR code on your business card and issued receipts. A small display in the checkout area is another way to unobtrusively draw your customers’ attention to your Google review page.
#3 Asking Regular Customers, Friends, Or Acquaintances For Feedback
Do you have regular customers who have appreciated your service for years? Often, the relationship with good customers is so intimate that you can bring up the subject of Google reviews directly and kindly ask for assistance.
If you have just started your own beauty salon, collecting a few positive Google reviews is the first step. Ask your friends and acquaintances for support to quickly get your first reviews.
This is legitimate, as the people around you know you and your beauty salon very well. This makes them a good source of information for potential customers. Of course, the feedback should be authentic, given voluntarily, and correspond to the truth.
#4 Respond To Online Reviews
Show that you value your customers’ feedback by thanking them individually for each positive Google review. If a customer is unsatisfied with a service provided, it is best to refrain from engaging in an online public discussion for everyone to see.
Even if the criticism has hurt you, you should respond professionally. In your response, ask the customer to contact you so that you can work together to find a solution.
If, on the other hand, it is a fake review that damages your reputation, you do not have to put up with it. You can report inappropriate reviews that violate Google’s guidelines and request the deletion of the respective content.
You Are Collecting Google Reviews For Your Beauty Salon – Common Mistakes To Avoid
Online feedback has the same value for many consumers as a personal recommendation by friends and acquaintances. That’s why nowadays it’s also indispensable for cosmeticians: inside to deal with Google reviews.
It would help if you avoided the following mistakes when hunting for positive reviews:
Buy Fake Reviews
Positive Google reviews leave a severe and professional impression on potential customers, serve as a sales lever and increase the visibility of your beauty salon. Of course, it’s tempting to “help out” and buy good feedback, especially if you are a newly qualified cosmetician and have just set up your own business.
However, you are not doing yourself any favors! False evaluations can not only have legal consequences. Also, the quality of the purchased service often does not correspond to what the provider has promised.
Last but not least, there is too much at stake due to the threat of damage to the image. Consumers perceive purchased reviews as a form of fraud.
Too Many Positive Reviews At Once
Your positive reviews should come about organically and gradually. Never solicit large numbers of studies in a short time, for example, by sending a separate email to all customers or asking all acquaintances for a review.
If a company receives many positive Google reviews in a short period, Google takes this as a signal that cheating is taking place. Cheating can result in warnings and hefty fines.
Get Evaluated Directly On The Spot
Do you want to be evaluated by your customers while you are still in the beauty salon? Better not! If too many reviews are registered via the same IP address, this also looks suspicious on Google.
Discounts, Vouchers, And Financial Incentives
Among the tips for more positive Google reviews, you often read to create incentives in the form of discounts, coupons, gifts, and Co. Beware of motivating customers to provide feedback with a quid pro quo, as this violates Google’s guidelines.
It must be clear to the consumer whether a customer review has been given of their own free will or whether there are illicit commercial interests behind it.
It doesn’t matter if you have just started your own business as a cosmetician or want to make your cosmetic studio better known through online marketing: We help you optimize your Google MyBusiness profile and attract new customers. Could you take a look at our offer?
