Good advertising copy is the best salesperson. Images attract attention, but only the right words make sense and get your brand message into the minds of potential customers. That’s why it pays to invest time and energy in text optimization. With our tips, you can write easily accessible beauty content tailored to your readers’ needs!
Good Advertising Copy: Why Text Optimization Pays Off
As a beauty expert, you’ve long honed your business idea. You have invested your knowledge, talent, heart, and soul. And that’s precisely what your texts should reflect. Good advertising copy works like a customer magnet. As the flagship of your website, they influence how potential customers perceive your business. That’s why it pays to package content in a readable form that strengthens your image and captivates your readers.
Good copywriting
- Communicate the added value of your offer.
- Improve the visibility of your website.
- Increase the awareness of your beauty brand.
- Create identification potential for your target groups.
- Contribute to a credible expert image.
UX Writing Explained: Texts That Are Fun To Read
Good advertising copy follows different rules than articles in a magazine because it has to hold its own on the Internet. The switch to online media is accompanied by other reading behavior. The Internet inundates users daily with various content formats and advertising promises. This never-ending flood of information quickly leads to oversaturation and the question of which provider deserves attention.
That’s why people usually skim through advertising copy and check whether it’s worth reading. In plain language: If your beauty content needs to be more convincing at first glance, potential customers will jump away and click on the competition in a few seconds. Good advertising copy takes the reception of online content into account when writing the text and convinces it with a user-friendly structure (UX writing).
UX stands for user experience. UX writing aims to provide a positive user experience by itself. The reader should focus on the content rather than the external form or language style, but instead focus entirely on the content. This is where UX texts differ from classic marketing texts. They do not primarily want to convince the person behind the screen of a particular offer but serve as a kind of guide. The idea behind it: If the reader feels well accompanied from the first to the last click, the website use is fun, and he likes to come back.
How To Create A User-Friendly Text Structure
Instead of complicating the reading flow with a complicated form, good advertising texts convince with a clear text structure. They are easy to scan and pick up, even for readers who need more time and patience. Guide your users intuitively by using individual text modules:
- A headline that gets to the heart of the topic.
- A teaser that arouses curiosity and encourages readers to read on.
- A table of contents that gives readers a quick overview.
- Several subheadings divide the text into sections.
- Keywords and terms are relevant to the topic in the body text.
- Graphic elements such as images, diagrams, or lists break up the text.
- A concluding call to action.
Good Advertising Copy: Comprehensibility As A Priority
Outstanding beauty content is geared to the needs of your target groups. It convinces through its user-friendliness and accompanies the user like a guide through the text. It would help if you had a clear idea of what your target groups are interested in. What questions arise around your offer? What everyday problems can you help your customers with? Good advertising copy offers users added value, which should already be apparent from the headline and the teaser.
Your content needs to be authentic and helpful, so prospects enjoy reading it – and want more of it. Strong copy delivers exactly the content customers are looking for online. And it has to do so without many embellishments and in a comprehensible language that your target group can identify with. Making your cosmetics copy easy to understand is a top priority. As soon as question marks appear in the back of the reader’s mind, usability needs to improve, which can be off-putting.
Keep in mind that very few people read online text. That’s why it’s essential to make the content easily accessible:
- short sentences (10-15 words)
- a direct form of address
- active instead of passive voice
- use technical jargon sparingly
- avoid repetition of words.
- replace numerals with numbers
A Practical Checklist For Good Advertising Copy
Strong beauty content demonstrates your knowledge as a beauty expert and earns you the trust of your clientele in the long term. This strengthens the image of your beauty brand and leads to a loyal online community that is enthusiastic about your brand and happy to recommend you to others. Use the following guiding questions to check whether your content has a solid foundation.
Checklist for good advertising copy
- Does my text consider user intent (finding answers, solving problems)?
- Do I lead the reader intuitively through my text (structured text structure)?
- Are the benefits of reading clear (added value)?
- Is my content unique and stands out from the crowd (unique content)?
- Does my content appear professional (flawless language)?
- Does the advertising text match my corporate values (brand image)?
- Does my text convince search engines (SEO)?
- Does the reader know what to do after reading (call-to-action)?
Texts To Attract Customers: 5 Practical Tips
How can you recognize good advertising copy? It’s simple: they are written as if for a friend. When reading, the user intuitively moves through the text, clicks buttons, and receives precisely what he was looking for at the end. This can be information, a newsletter subscription, or a link to one of your beauty products.
Discover five pro tips to improve your copywriting:
#1 Avoid Marketing Phrases
Many beauty companies advertise in their texts with messages that the customer has already read a thousand times somewhere. This way, the uniqueness of your beauty brand disappears behind the empty talk. Instead, focus your brand communication on tangible benefits and unique selling points. Individual, direct advertising messages have a transparent effect and convince your customers in the long term.
#2 Communicate Relevant Content In An Understandable Way
What are your customers looking for online? Relieving acne, reducing wrinkles, and getting a radiant complexion is where you, as a beauty expert, come in. Good advertising copy offers solutions to the problems of your target groups. They convey your expertise in a target group-oriented and understandable way.
#3 Assistance Instead Of Self-Promotion
With your beauty company, you can appear self-confident and present your brand. After all, you stand 100% behind your offer and are convinced of its value. However, the added value for your readers must be addressed in your texts. The following applies to advertising copy: Put your customers in the foreground and leave it at subtle self-promotion.
#4. Formulate Precisely
The attention span of modern readers is short. Nobody wants to spend time on empty blah-blah. Therefore, don’t hide behind filler words, but formulate your beauty texts as precisely as possible.
#5. Use Keywords Correctly
If you want to be found online with your beauty company, the range of your texts must be right. The right keywords signal to your readers that your content is relevant. Adjust the keywords grammatically to sound natural and keep the reading flow manageable.
Want experts to take care of your UX writing? No problem! We’re happy to help you create better thecontently – straightforward, flexible, and for both large and small text projects.
