Hashtags are an essential feature on Instagram, with which you can significantly increase your reach. Even though they have lost some of their importance in recent years due to a change in the algorithm, Instagram hashtags 2022 are still crucial in helping you build a large community on Instagram.
To give you a comprehensive overview, we’ll tell you in advance which questions about “The Best Instagram Hashtags 2022” will be answered in this article:
- Why are Instagram hashtags still so important in 2022?
- What are the best Instagram hashtags in 2022 for my account?
- Do Instagram hashtags still work in 2022?
- What are the biggest reach mistakes?
- Which Instagram hashtags for 2022 will improve my reach?
General information about Instagram Hashtags 2022
For Instagram hashtags in 2022, some rules have changed for each generation. For example, the number of Instagram hashtags is no longer critical but rather, choosing the appropriate ones for your account.
To ensure that using hashtags on Instagram doesn’t backfire, you need both the right strategy and hashtags to push your reach upward. So what are the essential Instagram hashtags in 2022?
Definition: Instagram Hashtags
An Instagram hashtag is a combination of letters, numbers, and emojis preceded by the symbol #, such as #instagramhashtags. Instagram users use them to organize content and make it easier to find. In addition, Instagram hashtags are clickable. When you click on a hashtag on Instagram, you are redirected to a page that lists all posts tagged with the previously clicked hashtag.
Why Instagram Hashtags Are So Important In 2022
They wonder why you should continue using hashtags on Instagram in 2022. Well, hashtags can significantly increase your visibility on Instagram. This hasn’t been a secret for a long time. Hashtags allow users to search for the content they’re interested in. So, if you use hashtags with your Instagram account frequently, other users can find you more easily. As a result, you can generate new followers. That’s why small and medium-sized funds benefit from the proper use of hashtags. Because large accounts with six-figure follower counts are usually successful even without perfect Instagram hashtags 2022. So hashtags are essential but by no means the only cornerstone of your Instagram success. In other words, even the ideal hashtags will only help if you engage with your community or your images are of sound quality.
Find The Best Instagram Hashtags In 2022 For Your Account
Only some hashtags work equally well for every account and every image. Of course, some hashtags are searched for a lot and work well. However, you have to distinguish here whether these hashtags fit your ideas. If a user searches for #cats and then a picture of a dog pops up, he will most likely be disappointed. By doing this, you’ll achieve the opposite effect.
To use the right hashtags for your account, it is recommended to carefully analyze the hashtags 2022 that are relevant to your target audience. So first, think about whom you want to reach with your images. What are the interests of your target audience? Which hashtags are they likely to use to find the content that interests them?
When you analyze the competition, you get a good understanding of how high the interaction rate is for different hashtags. Likewise, a competitive analysis can be constructive. Here, you can take a sound cue from the big brands and people who serve your target audience. However, you should use more than just the most popular hashtags. Using lesser-known hashtags to achieve a higher interaction rate can also be worthwhile.
Will Instagram Hashtags Still Work In 2022?
After the algorithm changes, the call quickly went out that Instagram had virtually destroyed hashtags. This is not the case, of course. They don’t work the way they used to. However, it’s no secret that social networks are constantly changing and adapting. We could also see a similar development at Google in recent years: While in the early days of the Internet, it was enough to stuff a website full of keywords, today, it takes a much more sophisticated strategy to land on page 1 of the search results.
The user’s need for high-quality content is now clearly in the foreground. Platforms that need to meet this demand will not be able to sustain themselves in the long term. Therefore, it was predictable that the effect of hashtags would change. But that doesn’t mean that Instagram hashtags will be ineffective or even harmful in 2022, just that you need to adapt your strategy and avoid classic mistakes.
Mistakes That Will Cost You Reach In 2022
But the best Instagram hashtags in 2022 will only help if you make fundamental mistakes. Although many “insider tips” are supposed to increase your reach on Instagram, they are far from all recommendable. On the contrary, many are mistaken when applied, often causing more harm than good. Therefore, you should avoid these four mistakes:
1. Mistake: Use As Many Instagram Hashtags As Possible
The motto “a lot helps a lot” worked in the past. You gave up reach if you didn’t exhaust the 30 possible hashtags. In the meantime, this has turned into the opposite. A blanket statement that applies to all accounts cannot be made. Use as many hashtags as possible; if they do not fit, you should still not. Instead, choose a few hashtags that describe the image appropriately. This increases the chance of generating followers interested in you and your account.
2. Mistake: Always Use The Same Hashtags
As convenient as it is to copy-and-paste the tried-and-true hashtag block, you’re only hurting yourself. Because of the Instagram algorithm, this looks like automation. Such automation is punished with a loss of reach. In addition, it can happen so quickly that you take over inappropriate terms, such as the year 2019.
3. Mistake: Inappropriate Hashtags With Large Reach
Of course, it’s tempting to use hashtags that are doing well now. But if they don’t match your content, you should leave them alone. You may generate short-term reach and get a few likes, but you certainly won’t build a community that way. In addition, it quickly looks desperate if you try to get attention this way. Please focus on the interests of your target audience and use hashtags that appeal to them specifically.
4. Mistake: Using Blocked Hashtags
They exist, the hashtags that no longer work. This would be Instagram’s way of combating abuse, for example, if there were more messages about content that used a particular term. Many hashtags are only temporarily blocked, but some are permanent. Since these are useless to you, you should check your hashtags regularly.
These Instagram Hashtags 2022 Bring You To The Front
Which Instagram hashtags work well depends on your topic and your target audience. Relying only on the “big” Instagram hashtags may lead to more reach, but your content will quickly get lost. Go for a healthy mix: use prominent hashtags that fit your content but tiny ones that appeal precisely to your target audience.
But which Instagram hashtags in 2022 are prominent now and will get you ahead? Many Instagram hashtags were also popular in 2021 and are trending in the new year. These include fashion, photography, travel, fitness, and nature. But beware: what works well today may be exhausted tomorrow. Use these lists as inspiration, but always check whether they fit your strategy. Tools like Likometer show you which hashtags are currently leading. For a more detailed analysis, you can use various free tools.
General
#vscocommunity #liveauthentic #thatsdarling #darlingmovement #flashesofdelight #livethelittlethings #nothingisordinary #thehappynow #diewocheaufinstagram #theweekoninstagram #visualsoflife #visualsgang #instamagazine #instamagazine_ #saturdaze #instainspo #igersgermany #love #instagood #photooftheday #fashion #beautiful #happy #cute #tbt #picoftheday #smile #instalike #follow #followme #likeforfollow #love #instagood #picoftheday #happy #happiness
Fashion
#ootd #ootn #outfitoftheday #vintage #fashiongram #fashioninsta #chic #elegant #streetstyle #fashionable #hautecouture #instafashion #trendy #fashiondaily #fashionaddict #menwithstyle #fashiongoals #fashionlife #instastyle #shoeoftheday #passion4fashion #mylook #fashiondiaries #casualstyle #urbanstyle #fashionlovers #fashionblogger #fashioninspiration #fashionmen #fashiontrends #fashiongirl #style
On The Way In Nature
#getoutside #getoutdoors #wildlifeplanet #trekking #klettern #hiking #mountains #lonelyplanet #snow #travelinspired #seetheworld #explorewildly #travelpic #solotraveller #instanaturelover #exploremore #animazing_nature #adventurelove #backpackers #letsgosomewhere #backpackersworld #wildernessearth #middleofnowhere #campvibes #bestvacations #liveoutdoors #thegreatoutdoors #takeahike #outdooradventures #aroundtheworld #bucketlistadventures #getoutandexplore
Food
#yum #delicious #instafood #homemade#f52grams #feedfeed #foodlicious #foodshot #instafeast #foodporn #goodeats #nomnom #foodstagram #hungry #instayum #foodandwine #foodstyling #beautifulcuisines #heresmyfood #eatclean #foodgasm #homecooking #snack #goodeats #eatrealfood #foodography # fodaddict #culinary #veganfood #healthy
Lifestyle
#morningslikethese #thatsdarling #darlingmovement #weekend #darlingweekend #lifestyledesign #pursuepretty #petitejoys #flashesofdelight #thehappynow #nothingisordinary #livethelittlethings #welltravelled #morningslikethese #mytinyatlas #calledtobecreative #livecolorfully #friyay #throwback #inspiration
Blogging
#fbloggers #fashionblogger #styleblogger #ontheblog #linkinprofile #lifestyleblog #blogger_de #germanblogger #germanblog #bloggerin #lifestyleblogger #diyblog #bloggerstyle #veganblogger #bloggerlove #blogger_de #bloggerlifestyle #modeblogger #bloggergirl #makeupblogger #bloggermom
Work
#girlboss #smallbiz #mycreativebiz #digitalnomads #makersgonnamake #onmydesk #whereiwork #creativelifehappylife #handsandhustle #tnchustler #creativeentrepeneur #workhardanywhere #startuplife #officeoftheday #onmywaytowork #workandtravel #entrepeneurlife #entrepreneur #startups #entrepreneurs #entrepreneurslife #workharder #workhardplayharder #business #businessman #businesswoman #businessowner #businessminded #businesslife
Travel
#adventureculture #departedoutdoors #wanderlust #worldcaptures #artofvisuals #travelawesome #followmefaraway #welivetoexplore #backpacker #backpackers #adventureseeker #igshotz #travelandlife #welltravelled #justbackfrom #followmeto #whatsinmybag #cntravelereats #travelmore #passportexpress #doyoutravel #passionpassport #dametraveler #thattravelblog #traveladdict #traveltheworld #lovetotravel #lonelyplanet #hotelroom #hotellife #luxuryhotel #justgoshoot #worlderlust #wearetravelgirls #getoutstayout #vacationgoals #takemethere #takemetherenow #solotravel #traveldudes #seemycity #beautifuldestinations #citybestviews #globalcapture #lesphotographes #rsa_streetview #street_focus_on #welltravelled #beautifulplaces #travelgram
Fitness
#fitfam #instafitness #thesweatlife #trainhard #nopainnogain #trainhard #dedication #strength #abs #sixpack #whyirun #trainingday #beastmode #ripped #youcandoit #getstrong #laufenmachtglücklich #laufliebe #motiviert #zerlegt #heretocreate #youcandoisttoo #getstronger #girlswholiftheavy #nopainnogains #laufen #laufenmachtglücklich #laufliebe #justrun #workout
Hashtags Of The Corona Crisis
The year 2020 was mainly marked by the major impact of the Corona crisis. Unfortunately, Instagram hashtags like #StayatHome continued to accompany us in 2021. So, the hashtags that were used a lot last year might continue to be high in 2022:
#CoronaVirus #StayAtHome #StayAtHome #Flattenthecurve #Coronasolidarity #riskgroup #wirbleibenfüreuchda #QuarantineAndChill #vaccination #homeoffice #vaccineprotects #CoronaVaccination.
Conclusion On Instagram Hashtags 2022
It’s hard to say which hashtags you need to use on Instagram to become successful and generate reach. Because you can, of course, fall back on the classic hashtags that everyone uses. The question is whether you then really reach the target group that you want to have on your Instagram page. So it would be better to research the keywords that may not have as much competition but fit your target audience precisely. Moreover, you can leave your images with hashtags. Use the hashtags that best describe your idea. This way, users will find exactly what they are looking for and will be more likely to stick to your Instagram account.
