Your beauty website still has room for improvement, and now you finally want to take action. Keyword search volume, competition – as soon as you want to optimize your beauty content for your customers, many terms from the world of online marketing pop up.
We’ll help you track them all and tell you why search volume gives you essential insights into your readers’ areas of interest. This way, you can find the right keywords for relevant topics in the future – and your customers will click like crazy on your posts!
What Is Search Volume, And Why Do I Need To Know It?
Search volume, Google algorithm, ranking: If your cosmetics website could be doing better online, it’s time to delve into search engine optimization. If you write your blog posts, you’ve probably come across an online marketing term or two. You need to choose your keywords and get into the heads of your dream clients when selecting topics.
This is where search volume comes into play. It tells how many monthly searches a particular keyword receives through Google.
Although the search volume is an important orientation, it is not an exact measurement. This is because the number of search queries is only estimated and can be subject to seasonal, regional, and thematic fluctuations.
Knowing the search volume of your keywords is indispensable for you as a beauty copywriter. It is the first step in finding topics for your articles and shows you whether it is worthwhile for your business to write a text on a specific topic.
What Influences The Search Volume?
Does the search volume always remain constant? Since your customers are subject to various influencing factors, the values can vary significantly from month to month. Essential points that can affect the search volume are:
- long-term trends (leisure and consumer behavior of your users)
- seasonality
- current news
For example, as a sunscreen manufacturer, you will notice that interest in your products is highest in midsummer while sales drop sharply in winter.
The standard search queries in winter should be clear to you and lead you to conclude that it is not worth optimizing your posts for the keyword buy sunscreen, for example. Otherwise, you will miss the seasonal rush in the hot season and play into the hands of your competitors.
Why Is Search Volume Important For Website Optimization?
The search volume of a keyword is one of the most critical factors for search engine optimization. Especially for the on-page optimization of your website, it is indispensable.
If you understand how your customers search the Internet, you can target their needs. It tells you how great the demand is for a search query. In plain language: Which topics are burning under the nails of your customers right now, and what, on the other hand, do they hardly care about?
The search volume allows you to prioritize individual keywords over synonyms and similar terms. Your customers will find exactly what they are looking for – a powerful tool for customer retention!
The search volume can also give you exciting insights into market analysis. Finally, you can conclude the competition for the corresponding keyword. This makes estimating the expected traffic easy so you can invest your precious time in suitable projects.
How Can I Determine The Keyword Search Volume?
You can determine the search volume using specific programs. The best-known tools for this are the Keyword Planner in Google AdWords and Google Trends. Both provide you with estimates of the search volume for particular keywords. But are they the best solution for SEO beginners?
The Keyword Planner
- requires a Google AdWords account
- shows the search volume depending on the budget you have invested in your account
- shows the search volume data for reports with a low or no Google Ads budget only grouped (ex. search volume 100-1000)
There are better alternatives for SEO beginners! Discover beginner-friendly tools that you can use well for free keyword research. This way, you can find the best terms to optimize your cosmetics website without breaking your budget.
Which Keyword Search Volume Is Right For Me?
Higher, faster, further – anyone who has ever tasted SEO is fascinated by the possibilities. Especially regarding search volume, beginners suddenly want to reach for the stars. Four-digit or even five-digit values? No problem!
In reality, however, different rules apply. You should be guided by your business goals when looking for the appropriate search volume for your keywords.
Do you want your posts to be found and read? Rank well and drive more traffic to your site. Then forget about high-profile search volumes. Lots of searches don’t automatically mean your ranking will be high later.
On the contrary, the higher the search volume, the more hits there will likely be to it. You hardly have a chance to appear on the first search results pages – fatal if you want to attract more customers.
Especially with a neglected blog that needs to get going again, it’s not worth considering four-digit search volumes. Finding a good balance between relatively high search queries and expected traffic is essential.
Why Do Your Competitors Have A Say In The Matter?
Are you viewing search volume as an isolated value? A classic rookie mistake made by enthusiastic SEO beginners. For example, if you, as a business owner, see astronomical values of 18,100 search queries for the keyword “conditioner,” the head cinema starts. What wouldn’t happen on your website if even a fraction of users clicked on your post?
If you look at search volume alone, you’re blind to the crucial catch: the competition doesn’t sleep. In the course of keyword research, you have to examine the competition for the respective keyword closely.
Even your competitors will not have failed to notice that many people are searching for “conditioner.” As a result, the competition for this keyword is so high that you and your small beauty company are left behind. With a post on the topic, you would end up in the back places on Google – where no user would stray, and the clicks would fail to materialize.
It only makes sense to optimize for a keyword for which you can expect a good ranking on Google. If your post lands on the first page, it will be seen by many users. The chance that interested people will find their way to your website is high, which is suitable for your beauty business.
The Weak Points Of Keyword Search Volume
Is search volume the holy SEO grail? Although search volume is, of course, essential in the system of search engine optimization, there is one thing you should remember: Even with SEO, you write your content primarily for users. The search engine comes after that.
That sounds a bit confusing. After all, your content will only be visible to users if it has first convinced the search engine. But the focus should still be on the customer. Because behind the laptop or smartphone sit real people you pick up with authentic topics and credible emotions.
Even an article on a niche topic with a low search volume can make sense for your beauty business – if it meets your readers’ taste. You may get fewer clicks, but there is strong interest behind those clicks in what that means. Real engagement, an extended stay on your website, and a high purchase intention – that’s exactly what your dream customer looks like!
Are you looking for professional support in creating high-quality beauty texts? We’ll find the right keywords with the right search volume for your content – so your articles become customer magnets!
