It can be a difficult task to attract new customers and retain existing ones. But there are some ways that can increase the chance…
First of all, I want you to know why in-store events and promotions are important.
Why In-Store Events And Promotions Are Important
Boost Your Brand Awareness
It’s a great way to use events for your beauty business to highlight your products and services, as well as your brand.
Make your event known. This will attract visitors and draw attention to you. Now is your chance to use it to attract customers.
Engage With Your Customers & Customer Loyalty
Once you’ve managed to get the attention of visitors to your site and go into your store, you’ll manage to build relationships with customers more easily. With unique offers and interactive experiences in your local store, nothing stands in your way.
For example, product presentations or a meet-and-greet session with experts in the beauty industry can ensure that the customer is not only given valuable information but will end up remembering the unique experience.
This immensely increases trust from the customer’s perspective and the overall experience associated with your business. This in turn means that customers will use your beauty products more often and return to you. A win-win situation for both sides. Because for you it means…
Increasing Sales
By offering special deals, discounts, and promotions that can only be redeemed for visitors who attend the event. This can help you greatly increase the sales of your beauty business.
Additionally, if there is a limit and a certain urgency, as well as exclusivity, it increases the likelihood that visitors will turn into customers and take your products purchased.
Maximize The Impact Of In-Store Events And Promotions
To maximize the impact of in-store events, it is important to carefully consider and execute the following steps. Because these should be planned and carefully implemented so that success can be formed from it.
Define Your Goals
What do you want to achieve with the event? Do you want to build loyalty with your customers or simply highlight your beauty brand? Determine what you want to achieve to avoid disappointment for everyone involved.
Choose The Right Event
After the goals are set and clearly defined, the next important thing is to choose the correct event.
If a product is to be presented, a meet-and-greet session with beauty experts would be out of the question. For a product demonstration, in this example, it would be more effective to present new products.
On the other hand, to strengthen relationships with customers, a beauty expert on-site is more appropriate. In the end, the event should be designed according to the definition of your goals and your audience. Afterward, the promotion can be addressed…
Promote The Event
Through your existing website and social media, news about your event can be published in advance. In addition, you can send details and exclusive offers in the newsletter.
Another option is to inform your visitors about the upcoming event directly in the store so that friends & families come along. The more different ways are used, the more users will eventually show up on the site.
In-store events are a great way to increase awareness and sales, but also to increase engagement with your customers.
Do you only have time for hours of email newsletters besides your daily work? We will take care of that for you. With polished newsletter texts, we help you increase the visibility of your brand and prepare customers for the next event!
