Modern hairdresser advertising is easier than ever in the age of social media. If you regularly feed your Facebook page with the right content, you’ll end up in the news feed of your environment – and reach potential customers. We’ll tell you what tips you can use to optimize your profile and catch the eye of your target groups.
Get Free Modern Hairdresser Advertising: Facebook Makes It Possible
Would you like to present your best side on the Internet and, as a hairdresser, get free advertising for your business simultaneously? Use one of the marketing tools with the broadest reach to promote your hairdressing business: Facebook. As everyday companions, most of us know the social network from our personal lives. That alone is a huge advantage because you’re likely already familiar with its features and can get started with your page right away instead of having to learn the basics painstakingly first.
But why exactly should you put your valuable time into a Facebook page? As a hairdresser, your service is based on the social trust that your clients place in you. Who you entrust your hair to is, for many people, primarily an emotional decision. And this is where modern hairdresser advertising should come in! A Facebook page allows you to present yourself in a compassionate and approachable way with insights behind the scenes of your business.
You can also demonstrate your social skills and empathy through how you interact with your customers via Facebook, for example, when dealing with a negative review. And thereby significantly increasing your attractiveness to new customers.
For your Facebook page to serve as a platform for successful hair salon advertising, it must first be found on the Internet. Find out below which measures you can take to achieve this.
How To Succeed As An Modern Hairdresser Advertising On Facebook
There are countless hairdressers in your city, and quite a few have their own Facebook page. How can you promote your business with targeted hairdresser advertising and attract the attention of potential new customers without getting lost in the crowd?
News Feed
Are you also one of those hairdressers who first set out to optimize old posts? For a quick visibility boost, offering cutting-edge content is more effective. Target your hairdresser ads to land in your region’s news feed.
After all, hardly anyone who doesn’t know you yet will specifically search for your hair salon. Therefore, regularly post current articles and short live videos to get into the news feed of your area and gain new followers.
Posting Plan
Have you been reading up on social media marketing? Then you know how important it is to plan your posts. It’s the only way to ensure your content is relevant and catches your customers at the right time.
Spontaneity is still a must. When something exciting happens around your business, you should share it with your customers. You have nothing to lose as long as the post feels professional yet personal.
Timeliness
Nothing is more frustrating for a potential new customer than finding out about opening hours on your Facebook page and then being faced with closed doors the following weekend. Therefore, always keep your contact information, as well as your links, up to date.
It’s worth noting in your calendar every quarter to check your current settings. That way, no outdated information can stray onto your site.
Regionality
People often need to remember that Facebook pages rank on Google, not severely! To give yourself an advantage, you should name your Facebook page cleverly.
In addition to your studio name, always include the location where you offer your services (for example, Haarzauber – Friseurprofis in Berlin). This way, your Facebook page will show up when someone searches for hairdressers in your city.
Photo Albums
To successfully advertise as a hairdresser, photos of your work are essential. Create a photo album and fill your online gallery with appropriate images. Clients are also interested in the environment in which they are pampered, their mane, and the hands to which they entrust their precious hair.
Profile And Cover Picture
Profile and especially cover images are the ticket to the heart of your customers. To ensure that potential customers click on your page, sharp and appealing images are a must – for example, of your team, your premises, and your products.
Even though this post is about getting free advertising as a hairdresser, we don’t want to leave unmentioned at this point that a small investment in a graphic designer or photographer has paid off significantly over the years.
Facebook Principle
For your page to succeed, you have to realize that you follow a different principle on Facebook than on your website. In social media, your customers scroll through the news feed without looking for you separately.
You want to draw attention to yourself and earn a reputation as THE hairdressing professional in your area. So for your Facebook page, make as much buzz as possible. Post-before-and-after photos of your work often, whether it’s a new haircut, an impressive coloring result, or a pretty updo.
Salon advertising through exemplary customer interaction.
If you’ve created an up-to-date Facebook page where you regularly post relevant content, you’ve laid the foundation for a successful social media advertising presence.
But for your goal of receiving free advertising as a hair salon, you must additionally create interactions with your customers to convert them into loyal fans of your salon.
Social networks thrive on interaction and contact between people – use an efficient communication strategy to leave your competition behind.
Response Times
Every one of your customers wants to feel special. A simple but effective way to give that impression is to have fast response times. As soon as a message reaches you on Facebook, you should respond as quickly as possible.
Even though it’s often unrealistic in the stressful world of work, most customers expect you to be immediately available to answer their questions. If you can accommodate them in this respect, you will win many sympathy points.
Like Comments And Posts
As a simple means of cultivating relationships, make sure to regularly like the posts of your regular customers and suppliers. One hand washes the other, and if your customers feel respected and valued, they’ll be happy to come back to you for their next haircut.
Negative Reviews
Even the most successful experts occasionally come across a customer who wants more than the service. Especially with such an emotional topic as hair, it can get away with one or the other customer, and he writes you an indignant Hate comment in which he puts down your hair salon.
The important thing is to take your customer’s concerns seriously and not get carried away with a verbal exchange or unprofessional statements. These are also read by the other Facebook users on your page and always leave a negative impression.
Comment Regionally
Comment on relevant posts from your area with your studio account to increase awareness of your salon. Make an effort to post detailed comments that show your expertise rather than just short catchphrases or emojis.
Customer loyalty
For your customers to become loyal fans of your hair salon, they need to trust you. This can’t be achieved with small talk during an in-store treatment alone.
Give helpful tips for treatments your customers can implement at home to style their hair perfectly. Value-added content will win your customers’ hearts in the long run. Another plus is that you can back up your expert status with your expertise.
Want to focus on what you do best, transforming straw-like hair into stunning manes? Then get advice from social media professionals for your Facebook presence!
