Anyone who decides to earn money with print-on-demand can generate comparatively high sales with a small amount of start-up capital. Even small factors often increase customer confidence and improve the impression of your online store and print-on-demand business. However, newcomers are often surprised to find that their online store has traffic, but sales need to materialize. That’s why the following article offers numerous strategies for print-on-demand marketing with eight simple tips for higher sales in print-on-demand stores.
Print-on-demand has become a popular business model in online business in recent years. With this “print on demand,” so-called white label products such as tote bags or T-shirts are individually designed via your online store and then sold via an external sales partner. The clear advantage of the print-on-demand business is that you only pay for the image-on-demand store’s product after you have sold it. This eliminates the need to buy white-label products in bulk yourself or to build up inventory. However, some factors are essential in print-on-demand marketing to generate high revenues.
Tip #1 In Print-On-Demand Marketing: Optimize Your Online Store!
If you want to increase your print-on-demand marketing sales, it’s worth looking at your online store. Usually, there are always a few factors in the print-on-demand business that can be improved. These include, for example, the product photos, which should present your products clearly and in convincing image quality. But the product descriptions of the print-on-demand stores are also important so your customers immediately understand how and where they can use the print-on-demand products. So, for example, if you sell dog toys, the product photo might show a dog playing with your toy. In the product description, you also explain what the toy is made of and how much every dog wants exactly that toy.
Tip #2 In Print-On-Demand Marketing: Build Trust!
If you want to win over your customers with a print-on-demand business, you have to gain their confidence and convince them with positive attributes. In this respect, online shopping can also be compared to a nearby store. When you enter this store, you listen to your inner feelings and expect specific criteria, such as good service, an appealing design, and credible products. Exactly these criteria also apply to online shopping, which is why you should look at everything from the customer’s point of view regarding print-on-demand marketing. Is your online store user-friendly? Are there different payment options available for print-on-demand stores? Is there a money-back guarantee? In doing so, try to meet as many criteria as possible to increase trust.
Tip #3 In Print-On-Demand Marketing: Know Your Target Group!
The be-all and end-all of marketing is your target group. If you have found a niche, you should now also assume the mindset of your customers for your print-on-demand store. For example, if you offer clothing for skateboarders, you should find their preferences in advance. Are they young, sporty, and hip? Then it would be best if you also considered these attributes when selecting suitable images and the right approach and color scheme for your website. You need to grab the attention of your potential customers from the very first second. Otherwise, they might click away again. Also, feel free to look around at your competitors. How do online stores with a similar target group market their products? With this inspiration, you can now implement your ideas for your print-on-demand store.
Tip #4 In Print-On-Demand Marketing: Use Seals Of Approval!
The fourth tip in print-on-demand marketing can increase the trust of your customers but also represent an official sign of seriousness. Germans love seals of acceptance and use them to convince themselves of the merits of a product. However, there is no single seal of approval for all online stores in a print-on-demand business; they differ depending on the industry and product features. That’s why it makes sense to look around individually for your products and contact the various networks. You will also find out which criteria you must meet for print-on-demand stores to be allowed to use the seal of approval for your print-on-demand marketing.
Tip #5 In Print-On-Demand Marketing: Make Sure You Have Customer Reviews!
When you buy an item, you want to know what other customers have said about it. Therefore, you can significantly increase your sales by ensuring positive customer reviews and presenting them in the online store. But even negative customer reviews are not bad for businesses because they allow you to interact with your customers and offer them solutions. It would help if you always kept an eye on various portals for customer reviews, such as the Trusted Shops or Trustpilot platforms. This is because customers can submit a rating for your print-on-demand business very quickly and easily, and these portals are also viral overall.
Tip #6 In Print-On-Demand Marketing: Use Social Media Channels!
Another critical factor in print-on-demand marketing is the social media channels, through which you can reach many customers, particularly cost-effectively. This works, for example, with an Instagram account and meaningful photos but also via a well-maintained Facebook profile. Organizing competitions or attracting more attention with participatory campaigns is a good idea. In addition, there is also the possibility of placing advertisements on various social media platforms. You can determine the exact target group of print-on-demand stores and don’t need a high budget. Or you can commission an influencer to present your articles. However, depending on the industry, you should expect costs of 500 euros or more for your print-on-demand business.
Tip #7 In Print-On-Demand Marketing: Give Out Small Gifts!
Small gifts are often a good idea in print-on-demand marketing if you want to leave a positive overall impression on your customers. These include voucher codes for the following order, for example, but also pens or other promotional materials. Alternatively, you can also give out small gifts at Easter or Christmas to remind your customers of your online store again and again. This will whet their appetite for a new order and increase the chance of a recommendation to friends or relatives. The better the connection with your customers, the greater their willingness to buy from your print-on-demand business.
Tip #8 In Print-On-Demand Marketing: Never Underestimate SEO!
Your online store must first be found online for people to buy your products. That’s why it’s worth investing a lot of time and energy in search engine optimization. Above all, strong keywords must appear at the top of Google. For example, if you want to sell “dog toys,” this keyword should be everywhere in the online store. In addition, various SEO tools and competitor analysis for your print-on-demand business can also help. Another strategy is backlink building for print-on-demand stores. If a dog club or a breeder recommends your toy and links to your online store, this backlink increases the trust for your website and can improve the Google ranking.
Conclusion
There is no such thing as a perfect print-on-demand online store. Small things can always be adjusted and improved. It is crucial to put yourself in your customer’s shoes and find precisely what they need. As soon as you notice that a particular strategy works in print-on-demand marketing, you can focus more on it. In general, however, you should always keep an eye on your budget. After all, the marketing expenditure for your print-on-demand business must ultimately be financially worthwhile for you.
