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Facebook is one of the most popular social networks worldwide, with approximately 2.8 billion active users. Due to its enormous reach, Facebook offers companies and startups the opportunity to interact with their fans and draw their attention to their website with relevant posts. But how do you create an successful Facebook post? We’re all probably familiar with completely overloaded, jam-packed bars that tend to be met with disapproval from the community. To prevent that, here are six rules for a successful Facebook post for you so that your posts will hopefully do as well as you imagine in the future.
In this Facebook post article, we answer the following questions:
- When is the best time to post?
- What should you post on Facebook?
- How long should a Facebook post be?
- What makes a good Facebook post?
- How do you write a post?
Why Invest Time In Good Facebook Posts?
In today’s world, entrepreneurs who don’t invest time and effort in maintaining social networking channels need a significant opportunity to reach relevant target audiences. The number mentioned above of Facebook users makes it clear that you can get many people this way. Because no other social media platform can boast more user numbers, you should take advantage of this reach potential and know what a successful Facebook post should look like. Although other channels have already seen an upswing in the meantime – whether it’s TikTok, Snapchat, and Co. – Facebook remains the mother of social networks.
Six Rules For The Perfect Facebook Post
Below we will show you six fundamental rules that can improve your Facebook posts and thus positively affect the reach of your business in the social networks. Remember that these rules are specific to the Facebook platform and other social media channels are subject to different game directions. You can find many examples or templates for a successful Facebook post structure on the Internet. Here are the most important tips:
1. Write Short But Captivating
According to studies, short and easy-to-understand posts are more effective than long Facebook posts. Ideally, the position should be 50 characters long on average because you should write sharp and crisp. Writing a concise text includes tremendous challenges. You must attract the reader’s attention with a few lines and write as excitingly as possible. Try to appeal to the user on an emotional level so that they stick to your article. Just cryptically hinting at something can often go down the drain. Therefore, make sure that you remain concrete. If the user knows what your Facebook post is about, he will gain interest. Depending on the topic, it may be a good idea to link to a detailed article as a PDF file or a blog post.
2. Offer Added Value
In general, it’s important to publish content regularly so that your fans can always look forward to new content and you meet their expectations. However, always remember that little is often more. Setting an exact boundary between too many and too few posts per week is always tricky. Research has shown that too many posts can even be a deterrent. Too many posts can quickly get on your followers’ nerves, resulting in fat loss. So unless you run a news portal or a business where it’s imperative to keep your users up to date every hour, you should put out a maximum of two Facebook posts daily. However, how many posts you should publish per week ultimately depends on your industry, your business, and your target audience. However, three to five posts per week is a good guideline.
Always remember that it’s not about overwhelming your fans with as much content as possible. After all, quality always comes before quantity. Give your fans relevant information that they are interested in and that offers them added value. Use topical hooks to provide a meaningful framework for your input. Therefore, don’t just try to sell your company information, but make sure that you package it appealingly, offer incentives and make your fans curious for more. Always remember: Content is King!
3. Wait For The Right Time
It is almost impossible to state the best time to post accurately. As with so many things, studies have yet to have a clear conclusion here. Some experts consider the times when fans are particularly active as the best time to publish a post. In general, the tenor is: Facebook posts during the week are more successful than on the weekend. But posts published on the weekend, in contrast, receive more interaction. This is because the flood of information is at its lowest at this time, and it is much more likely that fans will spare more time to devote to the posted contributions. So here you can argue about which time is more imaginative.
So, the perfect time to post can’t be determined and depends on quite a bit on your target audience. If you have a business account, look at your Facebook stats to see when most users are online. If you need more time to post, you can test it out to know the best time. Post at different times and additional days, and see when the response is most extraordinary.
4. Use Links
If you want to embed a blog post from your website on Facebook, it’s essential to use proper URL links. This will display your metadata right along with it. These should be meaningful and varied. The headline already tells the reader everything necessary. The text above the photo can be kept short. You can leave your post as is, but you should capture the interest of your followers. Try to make the base so appealing to your fans that they want to contribute with comments.
5. Set Visual Stimuli
If you don’t use URL links, you should still upload images for your posts. As the saying goes, pictures are worth a thousand words. Images get more attention than simple text posts. Images and videos are the eye-catcher par excellence and are shared much more often with friends, leading to more reach. With videos being a particular social media trend in 2021, consider creating and posting videos. Moving images engage users completely differently than images or even simple texts. Emotions can be transported and communicated much more quickly.
Therefore, try to work with visual stimuli as often as possible. Provided they fit your message, your product, or your story. However, you must consider the size or format when using photos. For example, an image size of 1,200 x 628 pixels is suitable. Nothing is more unsightly than having your photos appear in a distorted or noticeably unsuitable format. If you don’t publish your pictures or videos, you also have to respect the copyright!
Another trend is to include emojis in your Facebook posts. Again, studies show that posts with emojis get significantly more interaction. This livens up your posts and increases the emotional message. Here, too, you have to make sure that you always choose the small emoticons that fit the content and, at the same time, keep your post manageable. They only lighten the mood and attract the initial attention of your followers.
6. Create Opportunities For Interaction
Social interaction is significant on Facebook & Co. That’s precisely why you also need to interact with your followers. Always remember that Facebook is not just a one-way channel for transmitting information but a platform for sharing. You have to build up an active fan base over a long period. That’s why you should think about actively involving your followers in every post. Make sure that your fans become part of the communication. Try to ask them questions or use polls to attract more attention.
In addition to excellent content, you can also express lovely wishes for a nice weekend to build a closer relationship with your followers. Respond to feedback, answer questions in the comments, and actively participate in the discussion. Once an argument has been sparked, however, you can still let your followers comment and sit back and relax. You should also never delete negative comments. Your followers will be more willing to interact if they also know that the person behind the company is tangible and answers their questions.
Keep Your Finger On The Pulse
Even if you now know what’s essential for a successful Facebook post, you should always keep your eyes open for new trends. Nowhere else is communication as fast, as much, and in real-time as in social networks. If a new trend emerges, you should also use it yourself. Is there a current challenge in which you can participate? Then take the chance, as your posts can get more reach via essential hashtags. Can you organize sweepstakes and have an attractive prize? Then you should implement this sweepstake on Facebook well, as you offer an incentive for interaction. Are live videos or behind-the-scenes posts popular at the moment? Then put that on your content plan as well. You should always involve your community and ask them what content they want to see on your channel.
Conclusion: Successful Facebook Posts
Our tips should serve as a guide for writing a successful Facebook post. Make sure your posts are brief and straightforward. Keep in mind that you should publish content regularly and that you can schedule it in advance. In any case, quality is more important than quantity. It’s about posting fewer posts than possible and providing value to your customers. If possible, you should always work with your posts’ images or videos, as they get more attention and generate more reach. Of greater importance, however, is that you test out for yourself what type of Facebook post resonates well with your community. Find out when is the best time to post. Also, find out what your competitors are doing and try to do it better.