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Nowhere is communication as fast, personal, and easy as on social media. People exchange information and create closeness in a variety of ways. There are no limits to multimedia, whether with images, texts, or videos. Nevertheless, depending on the type of contribution, specific channels are more suitable than others. Here we introduce you to the most important social media for business networks and tell you where the respective strengths of the platforms lie.
In this article, we answer questions about social media channels for businesses:
- What are well-known social media platforms?
- Which social media channels for businesses?
- What makes an excellent social media channel?
- Why are social media channels important for businesses?
- How do I find the proper social media channels for my company?
These Are The Ten Most Important Social Media Channels For Businesses.
So what are the most important channels social media for business in 2022? Where should companies and startups position themselves particularly strongly? And what are the specific characteristics of the various social media channels? The central feature of all platforms is, above all, interaction. Creating your content is usually quick and easy and can be shared with all contacts. However, different social media channels are suitable depending on the content and the design of the posts. Therefore, it is essential to adapt the communications to each platform individually. The following channels differ in terms of communication preparation and thus offer various possibilities.
The mother of all social media is still considered the most used network worldwide and counts billions of users per month. Thus, the platform offers opportunities for extensive reach and is now one of the standard channels of every company. Anyone who does not jump on the bandwagon here is missing out on an essential portal for reaching their customers. In addition, Facebook offers the advantage of structuring communication differently, depending on your preferences. Texts, images, and videos allow for variance in the posts. Users can reply in the comment function or via messages if it is not to be public.
Almost every target group is reached here, whether customers, partners, or the public. It is important to note that the posts are designed in such a way that they offer added value for users. Thus, Facebook can score points as a suitable communication platform for every company due to its user-friendliness and exchange possibilities.
The social media channel Instagram is a subsidiary of Facebook and was able to gain a large number of users last year. The platform is growing at an increasingly rapid pace. As the second largest network, it is becoming increasingly interesting for companies. Communication takes place via pictures, short textual descriptions, and time-limited videos.
In addition to these options, it is possible to communicate via Stories. With this particular function, the communicator can record a video that is deleted again after 24 hours. This results in an ephemeral character, which gives communication via the Stories function exclusivity. Users may be more likely to look in to make sure they get everything. The nature of the posts, therefore, seems much more personal and intimate; in a way, there is a “behind-the-scenes” look. Anyone who decides to communicate on this platform should definitely use this function. Authenticity and credibility are writ large here.
The microblogging service Twitter is also one of the most popular social media channels worldwide and is the platform with the third highest number of users. Every user of this channel can now send out so-called tweets in a maximum of 280 characters. Until the end of 2017, it was even only 140 characters – Twitter’s trademark for a long time.
The idea behind Twitter: communication in real-time. Fast, direct, and live. Therefore, however, it should also be “tweeted” several times a day so that each tweet offers added value for the reader. Hashtags are critical, enabling networking on the network and increasing reach. Therefore, customized communication specific to this channel is highly important.
Although Twitter has many users, the platform is not one of the most used in Germany. Here, companies have yet to really recognize the power of short tweets. But it is precisely through the short messages that companies can expand their information service, thus quickly and directly addressing customers and increasing customer loyalty.
TikTok has been a hit recently, especially among the younger generation. There is no better way to reach them at the moment than with TikTok. In a nutshell, this platform works just like Instagram but with music clips instead of photos. Self-made videos with filters, special effects, and the function of lip-syncing music tracks are uploaded there, or videos of other users are consumed.
Through well-placed advertising, TikTok can be inserted for a social media for business in any marketing strategy. But producing your videos should also be considered and carried out with influencers, for example. Hashtags used then prompt the community to shoot videos with similar content. This creates a direct interaction between the company and its customers and the opportunity to generate a high reach with a good campaign and to connect users with the company’s brand.
The Snapchat platform combines many social media for business features mentioned so far. It is an image messaging app. Snapchat allows you to send pictures as messages that delete themselves after a few seconds. You send edited photos with filters, short texts, or small animations directly to friends or share them with the community. In addition to the pictures, there is also a chat function that enables textual exchange. Here, too, users can create stories and tell stories with them.
The target group here is also young and must therefore be addressed differently. For a company to be found here, references to it can already be communicated on the other platforms so that users are addressed across platforms. Thus, the content on this platform should be as private, humorous, and creative as possible so that the communication fits the channel.
LinkedIn has about as many users as Twitter and is considered one of the essential business networks in the world. Here, the content of any kind is visible to all contacts. However, communication on this social media channel is primarily aimed at corporate partners or employees. This platform offers users the opportunity to build up their network and use it for professional orientation or as a news service and knowledge exchange.
The more intensive the use of the platform, the more worthwhile the investment for purchasing the functions of a premium account. Content should be created here regularly to develop the company’s image constantly. But just as TikTok and Snapchat are geared towards a younger generation, LinkedIn reaches older and working people. Therefore, this fact should be considered in the content of the communication.
This platform is very different from the way other social media channels work. In simple terms, Pinterest is a significant pinboard on which users can pin other pins. This interactive pinboard is used by many as a source of inspiration and idea finder. Also, creating your own nails and sharing these is possible as a user. The posts are under various categories and are displayed in summary form on the user’s pinboard.
Thus, this social media channel gives companies with attractively designed pins a chance to use users who like the posts as multipliers and advertising ambassadors. This is because bookmarked posts appear on the private pinboard for everyone to see and are, therefore, figureheads for the company. If this is successful, Pinterest can be used as a suitable channel for strengthening customer loyalty and the corporate brand.
The video platform YouTube is already known to most companies. This interactive platform allows users to upload their videos and to consume and comment on other videos. The platform is particularly well suited if you want to build a video-based marketing strategy. This is because uploading content here is uncomplicated and quick.
Companies use this platform to expand their corporate audiovisual presence. Since moving images reach many more people and are also much better at conveying information, using this channel can bring significant advantages for some companies and is one of the most important social media for business today.
Vimeo is another video platform that your business can use for online marketing. The focus here is on professional and high-quality video material that exudes creativity. It offers an alternative to YouTube, but if you want to publish more than a prescribed maximum amount of content, you have to pay. In return, the platform appears higher quality and more serious, which may give the customer an equally higher image of the company. The functions of the social media channel are the same as those of YouTube. Therefore, the choice of platform depends mainly on the effort required to prepare the content.
The social news aggregator Reddit still needs to be added to many people’s radars. Currently, only a large community in the USA uses this platform for the most part. The idea behind Reddit is to spread social news via forums, the so-called subreddits. The users create the content of these. Other users, who act as moderators, manage the media. There you can find shared images, videos, texts, and links that interest the users.
Reddit offers companies various opportunities, but above all, the chance to get to know potential customers. Since the content on this platform comes from the relevant target groups, Reddit can be used to conduct market research. It is easy to enter a dialog with users and advertise on this channel. At first glance, the program may seem confusing, but if you get involved more intensively, this platform offers many advantages. It will be one of the most important social media channels in 2022.
Conclusion: Social Media For Business 2022
Companies must refrain from trying to communicate on every channel. Instead, one should limit oneself to a few platforms so that communication on each channel is customized. For example, it is essential to remember that it is more significant for customers to receive good posts with added value than to be swarmed with mediocre content on multiple platforms. Therefore, an essential rule for communication on social media is that users are addressed with high-quality and regular posts that fit the company’s target group.