Creating social media posts for beauty brands sounds easy at first. Is it awesome to be able to write about new products and hot beauty trends every day and make money doing it? But behind the glitz and glamour is a lot of hard work.
Many creatives eventually need more inspiration for fresh content. Maybe you, too, need clarification on what content your followers want to see from you and struggle to post regularly. Our tips will keep your social media account alive.
Beauty Brands – The Social Media Dilemma: Always The Identical Posts?
Social media presents you with a challenge as a beauty expert. You must find current, relevant topics and turn them into exciting posts for your followers. As a beauty editor, you already know that you write about more or less the same issues every season. For Valentine’s Day, your fans want sweet date ideas; spring is all about Mother’s Day gifts, while summer is all about sun protection.
Does this seasonal content eventually get boring for your followers? You must realize your audience is interested in a new angle on the same topics. Moreover, we are bombarded with a flood of information in our modern daily lives. Therefore, refreshing old ideas can be good.
Over time, your social media profile will grow and attract interested beauty nerds. You’ll keep gaining new followers who have yet to see your old posts. So don’t be afraid to double-post! When you position yourself as an expert, your audience doesn’t judge your content as superfluous.
Beauty Brands: How Can I Develop New Content Ideas?
Use your expertise and seasonal repetition to develop new content ideas. We’re sharing five easy ways to find fresh content for your audience – no matter what category your beauty business falls into:
- Answer your FAQs
- Make it easy for your followers to connect with you
- Market your sales events
- Share information about the Next Steps
- Ask your customers for help
Let’s go through them, so you never have content stress on social media again.
#1 Answer Your FAQs
Are you looking for a surefire way to find content ideas and add value to your fans? You’re doing your followers a real favor by answering your most frequently asked questions (FAQs). You’re sure to find questions from beauty prospects on your social media profile that you get asked regularly.
Does this product also work for acne?” or “How can I make my eyelash extensions last longer? If you’re ever at a loss for what to post on Instagram or TikTok this week, dedicate yourself to your FAQs. What’s your most compelling content!
Even if they may seem uninteresting to you as an expert: Remember that you bring expertise your followers may have yet to hear about. The trick is to break down this information in a way that laypeople can understand.
#2 Make It Easy For Your Followers To Get In Touch With You
Good content ideas can be simple. Publish beauty posts on social media for your beauty brand that make it possible for your fans to connect with you. If your digital content helps your audience decide, you’ll be ahead in the competitive beauty market.
Here’s a quick way to gather content ideas for first contact: Pick up a notebook or open a memo app on your smartphone. Ask yourself: “What are the basics every new customer needs to know about my beauty company?
We’ll show you the best way to do that with a simple example. Let’s say you started a beauty salon for natural cosmetics. The first thing your new customers need to know is how to get to your studio. After all, they can only enjoy your treatments if they know where you are.
Next, it’s essential to know how prospects can book an appointment with you and if there is an up-to-date COVID business protocol because of the pandemic. That’s top content you can publish again and again – happily in the form of multiple posts on different social networks.
#3 Market Your Sales Events
Now it’s time for a bit of business talk. After all, your ultimate goal is to generate as much revenue as possible. Keep this in mind when brainstorming ideas. Try to get your customers to take action so that their efforts help you grow your business.
What better way to do this than through your sales and promotional events?
Whether you’re offering treatments in a salon or selling skin care products: From now on, spreading the word about your sales events is a top priority in your social media efforts.
Your goal should be to keep the information as simple as possible. After reading your post, it needs to be clear to your potential customers what they should do next.
If you want to get, people to buy products on your website, post appealing images of the promoted items and use a call-to-action. This refers to a direct call to action. This could be a button that says “Order Now” or a link that takes your followers to a vital landing page on your website.
#4 Inform About The Next Steps
Please don’t leave your customers alone after they hold your product. Instead, inform them about your product’s benefits and next steps. What better way to do that than with a social media post from you, the beauty expert?
Let’s say your company sells facial serums with retinol. Retinoids are preferable for evening routines because they stimulate cell renewal and make skin more sensitive to the sun’s rays. Your clients need to know that even if they use them in the evening, they should use a face cream with SPF the following day. This is an excellent idea for a post!
Another example: you offer hair extensions and wigs in your hair salon. Especially after the purchase, your expert knowledge is needed: Which shampoos can buyers use? Is hairspray allowed or harmful? In this way, you avoid frustration among your customers, which can be caused by incorrect use of your products.
#5: Ask Your Customers For Help
How do you get new ideas for social media posts and beauty content as a service provider? Client-facing services like haircuts, facials, or massages allow you to build a personal relationship with your target audience. Often, as a beautician or hairdresser, you’re on a first-name basis with your clients. You can use this friendly relationship to obtain valuable information.
Asking your clients for their opinions will give you ideas for content and give other prospects the first impression of your work through positive client testimonials. Before-and-after photos are also a popular way to enrich your feed with samples of your work.
Whether it’s bridal makeup or a sophisticated braided hairstyle for a birthday party, when your clients radiate happiness in their photos, they positively enrich your social media presence. And since good humor is contagious, you can gain new followers. In any case, ask your customers for permission to publish their pictures in your feed beforehand.
Beauty Brands: When Should I Publish My Content?
You’ve probably heard that social media works with an algorithm. This algorithm decides who gets to see your posts—the algorithm rewards an actively maintained profile but also the engagement of your followers.
For your posts to achieve an extensive reach, your followers should interact with your content immediately after posting. So the basic rule is to post when your target audience is online.
How to find out when your target audience is online? You need to be able to put yourself in the shoes of your ideal customers and imagine their typical daily routines. For example, working people who use public transportation have time to look at their feeds on the train on the way to work.
After that, they’re busy all day, except perhaps for their lunch break, and only have time to engage with beauty topics on social media again during the evening after their shopping and leisure activities.
The key to success for beauty brands is testing out: post at different times and look at engagement rates to find your ideal posting time. Instagram Audience Insights will give you more valuable insights into your audience’s activity. Here you can see which days of the week most users are online and when you can best pick them up with your content.
Beauty Brands: How Often Do I Need To Post On Social Media?
Regarding the frequency of your posts, there’s no universal recipe for success. You can post destructive content every day and get nowhere or upload quality content two times a week that your followers love.
Why regularity still matters in addition to the quality of your content? Simple: your audience expects a specific posting frequency from you. If you used to post three times a week and suddenly there’s only a monthly sign of life, it isn’t enjoyable. In the worst case, you’ll lose followers.
So try to find a rhythm that your fans like and that you can manage well. An editorial plan helps you to keep track of your posting frequency and your topics.
Looking for professional help with your posting strategy for your beauty brand? Let’s work together to create an editorial plan that will help you stay successful online.
