Marketing is constantly changing. New technical possibilities are always opening up, and the question arises as to how best to sell or advertise one’s products. Online marketing is divided into many areas, some of which are surprising, and some could have been predicted. Here, surprisingly, gaming plays an important role a successful online marketing.
Livestreams Conquer Marketing
Livestreams have become fashionable mainly due to modern gaming. For example, the gaming news portal GamingGadgets reports in detail on new live streams and trends in the gaming world, which are not insignificant for further developments in marketing. After all, millennials and Generation X, who both grew up with computer games, are now becoming consumers with purchasing power and expect marketing at the highest technical level. But what are the most exciting trends in 2022 for a successful online marketing?
1. Social Audio
Similar to streams and podcasts, audio content is becoming increasingly important. Whether it’s live audio chat or podcast, more and more people are listening to exciting audio on the side and being made aware of great products here. For example, with a moderator, companies can host and host a live audio post on Facebook that provides entertainment and has a high conversion rate toward product purchases.
2. Social Shopping
Let’s move on to the related topic of social shopping. This means buying a product while browsing social media. This may sound familiar. But now, the path from browsing to buying is concise, and the function of purchasing a product directly while studying the feed on Facebook or Instagram is called social shopping.
For example, you see an ad for a new product and are immediately invited to make a convenient and uncomplicated purchase. The embedded finance model is simple: Connecting the social media app with payment apps such as PayPal lets you quickly pay without entering all your data.
3. Livestream Shopping
This is where live streams, rooted in gaming, play a crucial role. In Livestream shopping, which is already booming in Asia, China’s largest online retailer Taobao was able to generate more than $61 billion in sales. Facebook and other Western providers are now following suit. In Livestream, you can make a purchase directly, just like on the shopping channels on TV in the past, and get in touch with the seller and all the viewers. Social interaction while shopping has been lost to some extent during the corona pandemic and is experiencing a revival in Livestream shopping.
4. Influencer Marketing
Marketing through influencers is an old hat. Experts believe that the peak is far from over and that more products will be marketed through influencers in the future than is currently the case. Nothing could be further from the truth. After all, influencers are an essential mouthpiece for companies to reach a youthful and digitally active audience.
5. Instagram Video
The service, part of Facebook, is famous for its images, but since the company responded to competition from TikTok, video has become increasingly important. Since Instagram increased the possible length of feed videos to up to 60 minutes has the platform become particularly interesting for marketing campaigns. Soft rebranding, links, and more can now be easily embedded in stories and videos on IGTV and the feed.
Thus, Instagram video has become all the more interesting for small business owners, influencers, and big companies. It’s worth reaching out to your customers with targeted hashtags and investing money into promoting your IG videos. This is also where the new social shopping features are used profitably.
Successful Online Marketing: What Trends Are Still To Come?
The trends listed above are hugely crucial for 2022 and 2023, but there are others. Augmented and virtual reality (AR and VR) are captivating more and more people in the entertainment sector. They can significantly change the market if, for example, exciting offers can be made in real-time via AR and prepared audiovisually. TikTok, the Metaverse, and other platforms will play a significant role, but it is only possible to assess them later exhaustively.
Customer service will also take on a whole new dimension in AR. Many people can buy products that previously seemed too obscure and unsafe. So it remains exciting, and for companies and private individuals, the motto still applies: Always keep up with the times to do great marketing!
