Whether it’s search engine optimization, email marketing, or keyword research, you can get off to a flying start with the right online marketing tools! But what are the recommended tools for the most critical areas of online marketing, and what can you use them for? This article has compiled the 20 most important online marketing tools for you.
In this article, we answer the following topics about “Online Marketing Tools”:
- Who needs online marketing tools?
- What online marketing tools are there?
- What do I need online marketing tools for?
Who Needs Online Marketing Tools?
Everyone who wants to be successful on the Internet and will not outsource the work must deal with the topic of marketing tools. The case may sound complicated for many beginners, but the devices can be learned quickly with little training. Here, it is essential to rely on the right online marketing tools to enter the world of online marketing correctly and use the company’s full potential.
The 20 Best Online Marketing Tools
1. Section
If you want to be successful in your niche, you also need a sense of the current trends, the mood of influencers and the target group, and the activities of competitors. The sentient tool can do even more. It searches thousands of Internet sources for mentions and comments and thus enables professional social listening. If your brand is then mentioned, you find out right away and can react. The opinion of your target group on specific products or an insight into their problems can also help you develop new and effective product and marketing ideas.
2. Backlink Tool
Speaking of backlinks: These are elementary important for the evaluation of the relevance of a page by Google. Your direct competitor has more visitors on his page, although your content is just as good or better? This may be due to his strong backlinks. Display a complete link profile of any page with the backlink-tool.org.
3. Seorch
If your website is already active, you will surely want to check its success. With the Search tool, you can check if you have done everything right to ensure the visibility of individual pages. The integrated SEO check clarifies basic information such as Mets Descriptions or Title Tag and checks the number of backlinks. It alerts you to technical errors on your site.
4. Fanpage Karma
Social media is an indispensable part of your online marketing activities. Of course, you can’t and shouldn’t use all channels, but you should become number 1 in your niche where your target group is present. Fanpage Karma supports you in this, where you can analyze your profiles – and those of your competitors – and discover your potential for improvement.
5. Keywordtool.io
The online marketing tool Keywordtool.io is handy for keyword research. You can enter search terms and get a variety of unique keywords suggested. You can choose between many language variants and search engines. The Pro version shows you the monthly search volume for each keyword. But also, the free version helps you to find suitable topics for your online marketing and is, therefore, an absolute must-have before text creation.
6. Sistrix
On the subject of keywords, the tool Sistrix should be included. With this tool, you can quickly and easily perform SEO analyses for your website. Here you will not only be informed about errors found in various categories, but you will also receive comprehensible help. In addition, your visibility index is always displayed, so the application is also suitable for smaller sites and shows precisely how you stand compared to the competition. Further SEO tool features you get here are already in the free version.
7. Cleverreach
Do you want to stay in contact with your customers? Then set up a newsletter that leaves a positive impression on the recipient through an intelligent frequency and personal approach. CleverReach is easy to use and meets the data protection requirements valid in Germany – tools from overseas usually can’t do that. To start with, you’ll be OK with 250 recipients and 1000 monthly emails, which you can manage for free. If this is not enough, later on, the prices for an extension are very reasonable.
8. Contact Form 7 Or Free Contact Form
You should set up a contact form for quick customer inquiries on your website. For WordPress, for example, the Contact Form 7 plugin is recommended – it is intuitive to use, easy to customize, and works well. You can also generate your form and include it as HTML code, for example, on the free-contact form page.
9. Facebook Ad Manager
The organic reach of Facebook posts is continuously decreasing – only cleverly targeted ads on Facebook or Instagram, which you can create and manage with the help of the ad manager, can help. The advantage is the precise narrowing of your target group, which Facebook can easily find due to the direct indication of personal interests. In addition, you can create lookalike audiences, i.e., reach groups of people who “tick” similarly to those who have already liked your page.
10. Online Corrector
The last spelling reform has passed some of us by, but putting incorrect texts online can be embarrassing. Avoid this case and use the online corrector to check your texts for spelling and grammar. The advantage over the well-known Duden is that even longer texts can be entered and corrected with one click. This application is indirectly one of the best online marketing tools because it doesn’t have anything to do with your marketing directly but still evaluates your content strongly.
11. Ekomi
Increase your conversion rate by building trust. With eKomi, you embed customer reviews on your site. After a verified transaction, eKomi sends a review request. Once the inspection is submitted, it is verified and integrated to appear in search engine results and on your website.
12. Mailchimp
Email marketing is and remains one of the essential online marketing tools. That’s why it’s crucial to have a suitable program with which you can ideally implement your email marketing strategy. The MailChimp email program already has more than 12 million customers, proving it is one of the best providers. The program is free for those with less than 2,000 subscribers and sends up to 12,000 emails monthly. After that, you can book additional packages in different price categories.
13. Google Analytics
To keep track of the success of your marketing efforts, Google Analytics is the most powerful tool. The tool is so powerful that you’ll probably only use a small portion at first, but you can see the origin of your visitors, the most popular posts on your site, and the bounce rate at a glance and draw your conclusions. For this tool, you need to include an appropriate code on your site and follow some essential privacy rules, but it’s worth it. You can find more helpful online marketing tools from Google in our article “The 15 best Google tools for your online marketing”.
14. HubSpot
HubSpot is one of the leading online marketing tools for marketing, sales, and CRM software. With HubSpot software, you can also access tools that help you with SEO, social media, your website, landing pages, emails, and analytics, among others. With HubSpot, you have an optimal total package to take your online marketing to a new and better level.
15. KISSmetrics
KISSmetrics provides an analysis tool that lets you know whether your campaigns are running well. With the analysis function, there is a direct funnel report where you can see precisely how your funnel works and whether you can improve it. KISSmetrics is costly at $120 per month but used correctly, and it can help you improve your marketing from the ground up.
16 Rapidmail
You can use the rapid email tool to send newsletters and design and evaluate them yourself. Easy to use with numerous templates and display tests, this tool offers good possibilities for a unique design. With many functions, such as time-controlled dispatch, A/B testing, follow-up mailings, and spam scoring, users can optimize their emails even before they are sent. Also, using a straightforward dashboard and real-time tracking, newsletters can be evaluated immediately and provide valuable information for optimization measures.
17. Ahrefs
To become more visible, you should look into the topic of SEO. Another helpful online marketing tool is therefore Ahrefs. This is because Ahrefs is an all-in-one SEO toolset, making it easier for even beginners in SEO to achieve ranking improvements. Then use this tool to optimize your website and your competitors, identify what your customers are looking for, and track your ranking progress.
18. Buffer
If you are on hot social media channels, you should professionalize this using Buffer. Because Buffer allows you to measure your social media performance, schedule campaigns, manage comments more efficiently, and use analytics to improve content. So if you want to develop and plan a social media strategy, you can use Buffer as a suitable planning tool.
19. Marketo Engage
A helpful online marketing tool for customer engagement can be Marketo Engage. With this tool, you can collect valuable data that shows the customer journey of your customers. Marketing campaign automation is one of many things you can do with Marketo Engage. For example, you can use online behavior tracking to target customers better, scale and automate marketing campaigns, and determine how these actions affect your revenue. Solutions for better email marketing and lead generation are also implementable with this tool.
20. Zapier
The online marketing tool Zapier ensures a better workflow. Because of this, you can connect many different devices to work even more efficiently. If you want to merge data from other sources like Google documents, messenger services, email apps, or task managers, you can easily do this with Zapier. These data transfers should automate your everyday life and, above all, save you time.
Conclusion: The Best Online Marketing Tools Make Your Workday Easier
In the beginning, many founders are highly motivated and take off with online marketing – but the trick is to stay on the ball. Send regular emails to your recipients, evaluate your campaigns and play on your social media channels. The effort is worth it.
