Twitter is one of the top 5 most popular social media networks in the entire world. The network stands for presence and topicality. Around 500 million tweets are sent every day. With about 206 million active users, Twitter for business should be part of your company’s marketing strategy. When it comes to marketing, you should proceed strategically and cleverly on Twitter if you want to attract and capture the attention of your target group. Our article explains how to develop and implement an effective marketing strategy for your company on Twitter.
Twitter has been a household name for most people since Donald Trump’s presidency. With more than 145 million daily active users, the platform should also be part of your marketing strategy. However, it would be best if you were strategic and intelligent to capture your target audience’s attention. And what good Trump can do, founders can do even better! In this article, you will find information about Twitter and tips on using the platform for your company. We will answer these questions for you:
- How valuable is Twitter for businesses?
- What does Twitter cost businesses?
- What is vital about Twitter?
- Which Twitter marketing strategy makes sense?
Twitter For Business: What Companies Should Know About Twitter
General
Twitter is a microblogging service. Microblogging is a form of blogging in which users post short text messages – also called tweets. The length of these messages is usually 200 characters at maximum. But Twitter is also defined as a communication platform, social network, or online diary that the public can view. Unlike Instagram and Facebook, Twitter does not focus on contact with acquaintances and friends. Instead, Twitter is about what is happening in the world every day. Topics that move users are in the foreground. Many companies also operate Twitter accounts and share the news with their followers.
Re-Tweet
With a retweet or retweet – which translates as “tweet back” – you can share another user’s tweets with your followers. You can recognize a retweet because it is marked with a small heart symbol. But only some communication on Twitter has to be public. The online service also allows sending private direct messages to other users.
Threads
If another user comments on your tweet and you react to it, a so-called thread is created. You can display this thread separately. A line is also created when you link several of your tweets together. This allows you to post messages that contain more than 280 Unicode characters.
Fleets
A Fleet is a Tweet whose content is displayed for 24 hours. This allows you to depict fleeting thoughts briefly. The function is reminiscent of other online services such as Snapchat, Instagram, and WhatsApp.
Twitter for Business: thecontently strategy tips
You can use Twitter to expand the reach of your business. You can also use Twitter as an advanced customer support tool. Daily interaction with your target audience lets you gather essential information and get regular feedback that will help you move your business forward. Twitter has many advantages to offer your company. However, these must also be appropriately recognized and used. Therefore, take the following tips to heart:
1. Create A Meaningful Twitter For Business Profile For Your Company
The Twitter profile, along with your website and other social media accounts, is a figurehead for your company. Much like dating, first impressions are crucial here. That’s why you should invest time and effort into creating an appealing appearance. Your account bio should be no more than 160 characters. This forces you to present your company shortly and concisely. In addition, you can use an attractive header image and a profile photo to brighten up the account.
2. Publish Creative And Quality Content
Your tweets should have added value for readers and not just contain irrelevant content. Therefore, focus on current topics and hot topics. Keep your tweets short and to the point. Use simple language, not too complicated. This tends to scare users away. Could you keep it simple and be direct? The message of your tweet should be quick and straightforward. But good content is not just good text: Use Twitter’s functions. For example, you as a company can target other Twitter users by mentioning them with @usernames. Pictorial elements also have a supporting effect.
3. Look At The Twitter Accounts Of Your Competitors
You can learn a lot from your competitors. So be sure to check out their Twitter accounts from time to time. Take a close look at their tweets – but don’t copy them! You may get an idea of how you can better reach your target group.
4. Use Hashtags – But Not Too Many!
Hashtags generally offer many advantages. In particular, they increase visibility. However, it would be best if you did not overload your tweets with them. One or two hashtags per tweet are sufficient. Anything else will quickly look like spam and, therefore, unprofessional.
5. Measure The Impact Of Your Tweets
What is read, and what is not? Which topics were popular? Collecting this data will help you understand the value of your marketing efforts. That way, you can continue to build and refine your strategy. Your tweet activity dashboard shows metrics for every tweet you publish. Here you can see how often a tweet has been seen, retweeted, “liked,” or replied to by users.
6. Be Sure To Be Active Regulary
Twitter is extremely short-lived. Companies need to be constantly active if they want to be successful and visible on Twitter. Get involved in intra-industry discussions and conversations. Demonstrate your expertise and engage with your community. In this way, you promote your brand in a positive sense. The more regularly you are active, the more likely you are to find influencers and advocates who will share your tweets with their followers.
7. Create Ads And Campaigns With Twitter For Business
Twitter approaches advertising differently than other social networks. Companies only pay for advertising here if users follow their account, retweet, tag with “like,” or click on “reply” to the sponsored tweet. Unlike Instagram and the like, there is no minimum amount to advertise on Twitter. On the contrary, what you are charged depends on the campaign and ad group target you choose. You can assign a total budget to your ads. Once this is exhausted, the movement is offline again. The rule of thumb applies: The higher the amount, the higher the reach.
Select the “Twitter Ad” button within your profile to place a Twitter ad. In the next step, you select the right target group to reach. Twitter offers various filter options: by interests, place of residence, or gender. The so-called “sponsored tweets” are then played out in a targeted manner in the timelines of users who match the information you have provided.
8. Learn More About Yourself And Your Target Group Through Social Listening
In this case, social listening means paying attention to Twitter conversations, which bring new insights about your customers. For example, you can learn which topics are essential to your target group and tailor your tweets accordingly. You also get to know when a new trend emerges and can react to it at an early stage.
9. Create Your Hashtag For Your Brand
Many companies already use hashtags they have created themselves. Because if your brand-specific hashtag spreads, it plays into your company’s hands: if a user uses it, they become a brand ambassador.
10. Avoid Shitstorms!
A shitstorm is the avalanche of negative criticism against a person or a company in the context of social networks, blogs, or comment functions of websites, up to and including defamatory criticism. Unfortunately, you can’t prevent a shitstorm per se. If your community is focused on something, it doesn’t matter if the event is relevant or even worth such an outrage. That’s why you should be careful. Have tweets briefly proofread. In any case, stay factual and friendly in tone. Have a strategy ready just in case, and train your employees how to act in the event of a shitstorm. It would be best if you had concrete flowcharts for quick orientation in an emergency.
Twitter For Business Conclusion: Develop A Twitter Marketing Strategy For Your Business
By no means should you be intimidated by the fast-moving network? Developing an effective marketing strategy for Twitter is essential to achieve concrete results. You can easily find out whether Twitter is relevant to your business through a Twitter search. Search Twitter for terms from your topic area. Such words can be, for example, “B2B”, “marketing,” etc. If there are many followers in your business-relevant areas, Twitter makes sense for your company. Also, it would help if you only started with Twitter when you had enough capacity. Perfect for this is a social media manager who looks after your channels – not only on Twitter – and plans content.
